Bull's-Eye Barbecue Sauce is a barbecue sauce created and distributed by Kraft Heinz in the United States and Canada.[1] It is also the official BBQ sauce of the Calgary Stampede.[citation needed]
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 Burger King Bull's-Eye BBQ Burger | |
| Product type | Barbecue sauce |
|---|---|
| Owner | Kraft Heinz |
| Produced by | Kraft Foods |
| Country | U.S. Canada |
| Introduced | 1985 |
| Website | bullseyebbq.com |
History
Bulls-Eye was introduced in 1985 with the tag line The Big, Bold Taste of Bulls-Eye can`t be beat. In 2009, Bull's-Eye launched a marketing campaign entitled the Bull's-Eye Brotherhood with a comedic series of web videos featuring Canadian comedian Gerry Dee.[2]
Burger King
Bulls-Eye was used at Burger King fast food restaurants on their Bulls-Eye BBQ burger,[3] and Rodeo Cheeseburger.[4] It was replaced in 2007 with Sweet Baby Ray's brand sauce.[citation needed]
