Aeolus (marque)

(Redirected from Dongfeng Fengshen)

Aeolus (Dongfeng Fengshen) is an automobile brand owned by the Chinese automaker Dongfeng Passenger Vehicle Company, a division of Dongfeng Motor Group. The brand was launched in July 2009 using the Fengshen name,[1] and was later renamed to Aeolus as the English name, while the Chinese name remained the same (Chinese: 风神; pinyin: Fēngshén).

Aeolus
Product typeAutomobile brand
OwnerDongfeng Motor Group
CountryChina
IntroducedJuly 2009
MarketsChina
South America
Algeria
Websitedfpv.com.cn
Chinese name
Simplified Chinese东风风神
Traditional Chinese東風風神
Literal meaningEasterly wind, wind god

Some of its products are based on those of PSA Peugeot Citroën, such as Fengshen L60, launched by Dongfeng Peugeot-Citroën in 2015.[2]

History

Dongfeng Fengshen H30 as racing cars

The Fengshen name was first used as a vehicle model name by Yunbao Automobile, a joint-venture set up by the Taiwanese Yulon Motor. During the late 1990s, Nissan of Japan was formally added as a partner in the Yunbao joint-venture which resulted in the first Fengshen, the Yunbao Fengshen 7200, a rebadged model line based on the Nissan Bluebird U13 that was launched in the Chinese market in 1998. Later in 2003, Nissan bought Yulon's share in the joint-venture which became Dongfeng-Nissan, and later the Fengshen name was chosen to become the name of the new sub-brand.[3]

The first Fengshen production model, an A-class four-door sedan called the Fengshen S30, was unveiled at the Auto Shanghai motor show in April 2009[4] and went on sale in China in July 2009.[1]

The logo of Dongfeng Fengshen before 2020[5]

In June 2010, Dongfeng began the construction of an engine plant in Hebei province for the manufacture of self-developed engines for Fengshen vehicles.[6]

The Fengshen H30, a mid-sized five-door hatchback, was officially launched in January 2011.[citation needed] The Fengshen H30 Cross, a compact five-door SUV, made its debut at the Auto Shanghai motor show in April 2011[7] and went on sale in China in the same month.[8] The Fengshen A60, a compact sedan based on the Nissan Sylphy, made its debut at the Auto Guangzhou motor show in November 2011[9] and went on sale in China in March 2012.[10]

In April 2012, Dongfeng announced that it would establish a multi-brand dealership network across China selling Fengshen, Dongfeng Fengxing and Zhengzhou Nissan vehicles.[11]

Fengshen vehicles went on sale outside China for the first time in August 2012, when the brand was launched in Venezuela.[12]

In August 2023, Dongfeng motor announced restructure of its subsidiary brands Aeolus (Dongfeng Fengshen), Dongfeng Nammi and Dongfeng eπ. The three brands were consolidated into one "Dongfeng" brand, which unified in marketing and production management. The three brands became sub-brands and remained using independent brands. [13]

Products

Current model

Discontinued models

Car

SUV

Sales

Fengshen products are currently sold in China and Venezuela.

Global sales data of Aeolus(Fengshen)[17]
YearTotal
200922,000[1]
201028,188[18]
201128,000
201260,200[19]
201380,077[20][note 1]
201480,107
2015100,417
2016150,077
2017125,018
201895,641
201978,107
202070,519
2021121,570
2022190,587[21]

Notes

References

External links