LOVE 972 (最愛頻道) is a Mandarin radio station of Mediacorp in Singapore. It is an adult contemporary music station which plays in Mandarin and contemporary hit radio from the 1980s to 2000s as well as giving entertainment lifestyle bites. It is mainly aimed at bilingual workers aged 25 to 35 years.
 | |
| Broadcast area | Singapore Johor Bahru/Johor Bahru District (Malaysia) Batam/Batam Islands, Riau Islands (Indonesia) |
|---|---|
| Frequency | 97.2 MHz |
| Programming | |
| Language(s) | Mandarin |
| Format | Adult contemporary (Mandopop) Infotainment |
| Ownership | |
| Owner | Mediacorp |
| YES 933 CAPITAL 958 | |
| History | |
First air date | 23 September 1994 |
| Links | |
| Webcast | |
| Website | LOVE 972 |
History
The station was originally set to launch in October 1994. It was described as "the Chinese version of Class 95 FM", aiming at the increasing number of bilingual listeners, specifically workers between age 30 and 40 from the middle to higher income bracket. Test transmissions began in June 1994.[1]
The station launched on 23 September 1994. Its Chinese name translates as "Best Loved Station". The station initially had five deejays coming from SBC and Rediffusion.[2]
LOVE 972 ended its broadcast at Caldecott Broadcast Centre on 5 February 2017. Thereafter, it was moved to Mediacorp Campus at 1 Stars Avenue from 6 February 2017. The first programme was broadcast from the new campus at 07:00 hrs on 6 February.
Shows
LOVE 972 Breakfast Quartet (早安，玉建煌崇）
Frequencies
| Frequencies | TRP (kW) | Broadcast area | Transmitter site |
|---|---|---|---|
| 97.2 FM | 6 | Singapore | Bukit Batok Transmission Centre |
| Johor Bahru/Johor Bahru District, Johor, Malaysia | |||
| Batam/Batam Islands, Riau Islands, Indonesia |
National anthem
The national anthem plays at 06:00 SGT when the station starts transmission. The National anthem plays for few seconds.
| Nation | National Anthem | Start Broadcast | Final Broadcast |
|---|---|---|---|
| Singapore | Majulah Singapura | 23 September 1994 |