Paramount Pictures: Difference between revisions

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Line 300: ==Logo== The distinctively pyramidal Paramount mountain has been the company's logo since its inception and is the oldest surviving Hollywood film logo. The logo appeared at the start of many cartoons. In the sound era, the logo was accompanied by a fanfaire called ''[[Paramount on Parade]]'' after the film of the same name, released in 1930. The words to the fanfare, originally sung in the 1930 film, were "Proud of the crowd that will never be loud, it's Paramount on Parade." Legend has it that the mountain is based on a doodle made by [[W. W. Hodkinson]] during a meeting with [[Adolph Zukor]]. It is said to be based on the memories of his childhood in [[Utah]]. Some claim that Utah's [[Ben Lomond Mountain (Utah)\|Ben Lomond]] is the mountain Hodkinson doodled, and that Peru's [[Artesonraju]]<ref>{{cite web\|url=http://www.summitpost.org/mountain/rock/150268/artesonraju.html \|title=Artesonraju – Climbing, Hiking & Mountaineering \|publisher=SummitPost \|date= \|accessdate=January 7, 2010}}</ref> is the mountain in the live-action logo. Some editions of the logo bear a striking resemblance to the [[Pfeifferhorn]],<ref>{{cite web\|url=http://www.summitpost.org/trip-report/466312/wasatch-alpine-classic-north-ridge-pfeifferhorn-photo-trip-report-november-2008.html\|title=Wasatch Alpine Classic \|publisher=Summit Post \|date= \|accessdate=October 20, 2010}}</ref> another [[Wasatch Range]] peak. The motion picture logo has gone through many changes over the years: The logo began as a somewhat indistinct charcoal rendering of the mountain ringed with superimposed stars. The logo originally had twenty-four stars, as a tribute to the then current system of contracts for actors, since Paramount had twenty-four stars signed at the time. In movies of the late '20's and early '30's, the number of stars encircling the mountain sometimes varied. As an example, 25 stars are seen in the logo displayed at the end of the [[Marx Brothers]] ''[[The Cocoanuts]]'' (1929) and 23 visible at the beginning of ''[[Horse Feathers]]'' (1932). In 1952, the logo was redesigned as a [[matte painting]] created by [[Jan Domela]]. A newer, more realistic-looking logo debuted in 1954 for Paramount films made in the [[widescreen]] process [[VistaVision]]. The words "VistaVision Motion Picture High Fidelity" were imposed over the Paramount logo briefly before dissolving into the [[title sequence]]. A stylized version of the mountain was featured in Cecil B. DeMille's ''[[The Ten Commandments (1956 film)\|The Ten Commandments]]''. The mountain retained its conical shape but with a red granite tone and a more angular summit under a red clouded sky to suggest the appearance of Mount Sinai for this single motion picture. Its circle of stars faded in with the announcement: "Paramount Presents - A [[Cecil B. DeMille]] Production." In 1968, the logo was modified; the text now read "Paramount" instead of "A Paramount Picture/Release", and the byline "A Gulf+Western Company" appeared on the bottom. The logo was given another modification in 1974, with the number of stars being changed to 22, and the Paramount text and Gulf+Western byline appearing in different fonts.