Tourism in Brazil

According to the World Tourism Organization, international travel to Brazil began to grow fast since 2000, particularly during 2004 and 2005. However, in 2006 a slow down took place, and international arrivals have had almost no growth both in 2007 and 2008.^{[10][13][20][21]} In spite of this trend, revenues from international tourism continued to rise, from USD 3.9 billion in 2005 to USD 4.9 billion in 2007, a one billion dollar increase despite 333 thousand less arrivals. This favorable trend is the result of the strong devaluation of the American dollar against the Brazilian real, which began in 2004, but on the other hand, making Brazil a more expensive international destination.^[22] This trend changed in 2009, when both visitors and revenues fell as a result of the 2008-2009 economic crisis.^[15] By 2010, the industry recovered, and arrivals grew above 2006 levels to 5.16 million international visitors, and receipts from these visitors reached USD 5.9 billion.^[16] In 2012, the historical record was reached with 5.6 million visitors and US$6.6 billion in receipts.^[3]

Despite continuing record breaking of international tourism revenues, the number of Brazilian tourists travelling overseas has been growing steadily since 2003, resulting in a net negative foreign exchange balance, as more money is spent abroad by Brazilian than receipts from international tourist visiting Brazil. Tourism expenditures abroad grew from USD 5.76 billion in 2006, to USD 8.21 billion in 2007, a 42,45% increase, representing a net deficit of USD 3.26 billion in 2007, as compared to USD 1.45 billion in 2006, a 125% increase from the previous year.^[23] This trend is caused by Brazilians taking advantage of the stronger Real to travel and making relatively cheaper expenditures abroad.^[23] Brazilian traveling overseas in 2006 represented 3.9% of the country's population.^[24]

In 2005, tourism contributed with 3.2% of the country's revenues from exports of goods and services, and represented 7% of direct and indirect employment in the Brazilian economy.^[25] In 2006, direct employment in the sector reached 1.87 million people.^[26] Domestic tourism is a fundamental market segment for the industry, as 51 million traveled throughout the country in 2005,^[27] and direct revenues from Brazilian tourists reached USD 21.8 billion,^[28] 5.6 times more receipts than international tourists in 2005.

In 2005, Rio de Janeiro, Foz do Iguaçu, São Paulo, Florianópolis, and Salvador were the most visited cities by international tourists for leisure trips. The most popular destinations for business trips were São Paulo, Rio de Janeiro, and Porto Alegre.^[29] In 2006, Rio de Janeiro and Fortaleza were the most popular destinations by national visitors.^[30]

Arrivals by country of origin

Top 20 visitor arrivals to Brazil by country of origin in 2016 - 2020
Ranking 2020	Country of origin	Visitor arrivals 2020[32]	Visitor arrivals 2016[33]	% Total increase/decrease	Ranking 2020	Country of origin	Visitor arrivals 2020[32]	Visitor arrivals 2016[33]	% Total increase/decrease
1	Argentina	887,805	2,294,900	-61.3%	11	Bolivia	45,449	138,106	-67.1%
2	United States	172,105	570,350	-69.8%	12	Peru	33,895	147,846	-77.1%
3	Chile	131,174	311,813	-57.9%	13	Spain	32,665	114,276	-71.4%
4	Paraguay	122,981	316,714	-61.2%	14	Colombia	27,129	135,192	-79.9%
5	Uruguay	113,714	284,113	-60.0%	15	Canada	26,950	70,103	-61.5%
6	France	70,369	263,774	-73.3%	16	Japan	20,476	79,754	-74.3%
7	Germany	61,149	221,513	-72.4%	17	Israel	18,195	34,962	-47.9%
8	Portugal	51,028	149,968	-66.0%	18	Mexico	18,068	94,609	-80.9%
9	United Kingdom	48,595	202,671	-76.0%	19	Australia	17,932	49,809	-64.0%
10	Italy	45,646	181,493	-74.8%	20	Switzerland	17,063	69,074	-75.3%
Visitor arrivals by region of origin in 2020 (Top 4)[32]
1	South America	1,383,550	3,732,722	-62.9%	3	North America	217,123	735,062	-70.5%
2	Europe	430,166	1,606,495	-73.2%	4	Asia	70,081	304,786	-77.0%

Comparison with other destinations

The following is a comparative summary of Brazil's tourism industry key performance indicators as compared with countries considered among the most popular destinations in Latin America, and relevant economic indicators are included to show the relative importance that international tourism has on the economy of the selected countries.

Selected Caribbean and Latin American countries	Internl. tourist arrivals 2012[3] (x1000)	Internl. tourism receipts 2012[3] (million USD)	Receipts per arrival 2012 (col 2)/(col 1) (USD)	Arrivals per capita per 1000 pop. (estimated) 2007[20][34]	Receipts per capita 2005[9] USD	Revenues as % of exports goods and services[25] 2003	Tourism revenues as % GDP[6][25] 2012	% Direct & indirect employment in tourism[6][25] 2012	World Ranking Tourism Compet.[6] TTCI 2013	Index value TTCI[6] 2013
Argentina	5,599	4,895	874	115	57	7.4	10.5	9.9	61	4.17
Brazil	5,677	6,645	1,170	26	18	3.2	8.9	8.1	51	4.37
Chile	3,554	2,201	619	151	73	5.3	8.4	8.0	56	4.29
Colombia	2,175	2,351	1,081	26	25	6.6	5.1	5.5	84	3.90
Costa Rica	2,343	2,425	1,035	442	343	17.5	12.5	11.7	47	4.44
Cuba(1)	2,688	2,283	849	188	169	n/d	n/d	n/d	n/d	n/d
Dominican Republic	4,563	4,549	997	408	353	36.2	14.7	13.6	86	3.88
Jamaica	1,986	2,043	1,029	628	530	49.2	25.7	23.8	67	4.08
Mexico	23,403	12,739	544	201	103	5.7	12.4	13.7	44	4.46
Panama	1,606	2,259	1,406	330	211	10.6	10.1	9.6	37	4.54
Peru	2,846	2,657	933	65	41	9.0	9.1	7.8	73	4.00
Uruguay	2,695	2,076	770	525	145	14.2	10.2	9.7	59	4.23

• Notes: Green shadow denotes the country with the top indicator. Yellow shadow corresponds to Brazilian indicators.
  (1) Visitors and receipts for Cuba correspond to 2011.

Tourist visa

Tourist visa requirements have been waived for citizens of Andorra, Argentina, Australia, Austria, Bahamas, Barbados, Belarus, Belgium, Bolivia, Bulgaria, Canada, Chile, Colombia, Costa Rica, Croatia, Czech Republic, Denmark, Ecuador, Finland, France, Germany, Greece, Guatemala, Guyana, Hong Kong, Hungary, Iceland, India, Ireland, Israel, Italy, Japan, Liechtenstein, Lithuania, Luxembourg, Macau, Malaysia, Malta, Mexico, Monaco, Namibia, Netherlands, New Zealand, Norway, Panama, Paraguay, Peru, Philippines, Poland, Portugal, Qatar, Romania, Russia, San Marino, Singapore, Slovakia, Slovenia, South Africa, South Korea, Spain, Suriname, Sweden, Switzerland, Thailand, Trinidad and Tobago, Turkey, Ukraine, the United Kingdom, the United States, Uruguay, Vatican City, and Venezuela.

Tourist visas also applies to lecturers at conferences, for visiting relatives and/or friends, unpaid participation in athletic or artistic event or competition (in this case an invitation letter from the sponsoring organization in Brazil is required), and unpaid participation in a scientific/academic seminar or conference sponsored by a research or academic institution (in this case, an invitation letter from the sponsoring organization in Brazil is required).^[35]

In 2023, according to the "Best Amusement and Water Parks" ranking, from the "Travelers' Choice" award, from the TripAdvisor website, Brazil had 4 of the 25 best entertainment parks in the world: Beto Carrero World (2nd), in Santa Catarina; Beach Park (3rd), in Ceará; Terra Mágica Florybal Park (13th), in Rio Grande do Sul; and Hot Park [pt] (18th), in Goiás.^[36]

Geopark Paleorrota is the main area of geotourism in Rio Grande do Sul and one of the most important in Brazil. With 83,000 km² (32,000 sq mi) inside 281,000 km² (108,000 sq mi) of the state, where many fossils of the Permian and Triassic period, with ages ranging between 210 and 290 million years ago, when there were only the continent Pangaea.

In the region Metropolitan Porto Alegre there are 5 museums to visit. In Paleorrota Geopark there are 7 museums, the Palaeobotanical Garden in Mata and the Paleontological Sites of Santa Maria to be visited. The BR-287, nicknamed Highway of Dinosaurs, crosses 17 of 41 municipalities of the geopark.

Bonito, in Mato Grosso do Sul, is considered the Brazilian capital of ecotourism.^[37] This type of tourism also occurs in places like Pantanal and Amazon rainforest,^[38][39] Brotas, Cambará do Sul, Canela, Caravelas, Chapada Diamantina, Chapada dos Veadeiros, Ilha Grande, Ilha do Mel, Iporanga, Itacaré, Itatiaia, Itaúnas State Park, Jalapão, Jericoacoara, Monte Verde, Morro de São Paulo, Pirenópolis, Socorro, Ubatuba and many others.^[40]

Domestic tourism is a key market segment for the tourism industry in Brazil. In 2005, 51 million Brazilian nationals made ten times more trips than foreign tourists and spent five times more money than their international counterparts.^[27] The main destination states in 2005 were São Paulo (27.7%), Minas Gerais (10.8%), Rio de Janeiro (8.4%), Bahia (7.4%), and Santa Catarina (7.2%). The top three states by trip origin were São Paulo (35.7%), Minas Gerais (13.6%).^[27]

In terms of tourism revenues, the top earners by state were São Paulo (16.4%) and Bahia (11.7%). For 2005, the three main trip purposes were visiting friends and family (53.1%), sun and beach (40.8%), and cultural tourism (12.5%).^[24]

• Southeast Region:
  • Rio de Janeiro: Rio de Janeiro, Angra dos Reis, Paraty, Resende, Visconde de Mauá, Itatiaia National Park, Petrópolis, Vassouras, Teresópolis, Serra dos Órgãos, Nova Friburgo, Saquarema, Arraial do Cabo, Cabo Frio, Búzios, Ilha Grande;
  • Espírito Santo: Vitória, Vila Velha, Guarapari, Anchieta, Piúma, Marataízes, São Mateus, Conceição da Barra, Domingos Martins, Santa Teresa;
  • Minas Gerais: Belo Horizonte, Sabará, Ouro Preto, Congonhas, Mariana, Lavras, São João del-Rei, Tiradentes, Diamantina, Serro, Araxá, Caxambu, São Lourenço, São Thomé das Letras, Capitólio, Camanducaia, Caparaó National Park, Pico da Bandeira, Serra do Cipó National Park, Serra da Canastra National Park;
  • São Paulo: São Paulo, São Sebastião, Ilhabela, Boiçucanga, Poá, Guararema, Guarujá, Santos, Iguape, Cananéia, São Vicente, Campos do Jordão, Holambra, Campinas, Ribeirão Preto, São José dos Campos, Sorocaba, Americana, Araçatuba, Araraquara, Araras, Atibaia, Barretos, Birigüi, Botucatu, Bragança Paulista, Itu, Jaú.
• Southern Region:
  • Paraná: Curitiba, Morretes, Antonina, Paranaguá, Ilha do Mel, Superagui National Park, Foz do Iguaçu, Iguaçu Falls, Guaratuba;
  • Santa Catarina: Florianópolis, Santa Catarina Island, Joinville, Blumenau, Itapema, Itajaí, Balneário Camboriú;
  • Rio Grande do Sul: Porto Alegre, Torres, Aparados da Serra National Park, Serra Gaúcha, Canela, Gramado, Paleorrota;
• Center-West Region:
  • Federal District: Brasília;
  • Goiás: Goiânia, Chapada dos Veadeiros National Park, Pirenópolis, Goiás Velho, Caldas Novas, Emas National Park, Araguaia River;
  • Mato Grosso: Cuiabá, The Pantanal, Chapada dos Guimarães National Park, Tangará da Serra, Barra do Garças, Alta Floresta, Cáceres, Barão de Melgaço, Poconé;
  • Mato Grosso do Sul: Campo Grande, Corumbá, Bonito, Ponta Porã, Aquidauana, Coxim, Jardim.
• Northeast Region:
  • Bahia: Salvador, Cachoeira, Lençóis, Morro de São Paulo, Ilhéus, Itacaré, Porto Seguro, Arraial d'Ajuda, Trancoso, Chapada Diamantina National Park, Abrolhos Marine National Park;
  • Pernambuco: Recife, Olinda, Itamaracá, Igarassu, Caruaru, Porto de Galinhas, New Jerusalem, Garanhuns, Triunfo, Fernando de Noronha, Catimbau Valley, Petrolina;
  • Ceará: Fortaleza, Aracati, Canoa Quebrada, Jericoacoara, Tatajuba, Camocim, Sobral, Baturité, Ubajara National Park, Juazeiro do Norte;
  • Sergipe: Aracaju, Laranjeiras, São Cristóvão, Estância, Propriá;
  • Alagoas: Maceió, Maragogi, Penedo, Barra de São Miguel, Paripueira, Porto de Pedras;
  • Paraíba: João Pessoa, Campina Grande, Cabedelo, Ingá, Baía da Traição, Sousa;
  • Rio Grande do Norte: Natal, Mossoró, Tibau do Sul, Tibau, Parnamirim, Touros, São Miguel do Gostoso, Galinhos, Caicó, Macau, Martins, Maxaranguape, Cape São Roque;
  • Piauí: Teresina, Sete Cidades National Park, Parnaíba, Serra da Capivara National Park;
  • Maranhão: São Luís, Lençóis Maranhenses National Park, Alcântara, Imperatriz, Carolina.
• North Region:
  • Amazonas: Manaus, Parintins, Tefé, Mamirauá;
  • Pará: Belém, Marajó Island, Santarém;
  • Tocantins: Palmas, Ilha do Bananal, Natividade;
  • Amapá: Macapá, Oiapoque;
  • Roraima: Boa Vista, Monte Roraima;
  • Rondônia: Porto Velho, Guajará-Mirim, Guaporé Valley;
  • Acre: Rio Branco, Xapuri, Brasiléia, Assis Brasil.

• 
  Ubatuba, São Paulo
• 
  Beto Carrero World, in Santa Catarina
• 
  Gramado, in Rio Grande do Sul, is one of the most sought after for domestic tourism in Brazil
• 
  Armação dos Búzios in Rio de Janeiro State
• 
  Pantanal in Mato Grosso
• 
  Bonito in Mato Grosso do Sul
• 
  Hiking in Serra do Rio do Rastro, Santa Catarina
• 
  Swiss village in Campos do Jordão, São Paulo State
• 
  Bombinhas, Santa Catarina
• 
  Paraty in Rio de Janeiro State
• 
  Vineyards valley in Rio Grande do Sul
• 
  Balneário Camboriú
• 
  Oktoberfest of Blumenau
• 
  Mel Island in Paraná
• 
  A resort in Porto de Galinhas
• 
  Chapada Diamantina in Bahia
• 
  The Basilica of Our Lady of Aparecida is the second largest Catholic church in the world in interior area after the St. Peter's Basilica in the Vatican City.
• 
  Ponta Verde beach in Maceió
• 
  Guarapari
• 
  Serra da Capivara National Park in Piauí
• 
  The colonial city of Ouro Preto, a World Heritage Site, is one of the most popular destinations in Minas Gerais

• Visa policy of Brazil
• Ministry of Tourism (Brazil)
• Tourism in the city of São Paulo
• Seven Wonders of Brazil

Wikivoyage has a travel guide for Brazil.

• Brazilian Tourism Portal by Embratur (Brazilian Tourist Board)
• New York Times Travel Guides: Brazil