Go South Coast

In August 2003 the Go-Ahead Group purchased the business of Wilts & Dorset, including its Damory Coaches and Tourist Group subsidiaries,^[4] followed in July 2005 by Southern Vectis including its Solent Blue Line subsidiary.^[5]

In February 2006 Wilts & Dorset purchased bus refurbishment company Hants & Dorset Trim.^[6] At this stage, Go-Ahead consolidated the management of its south coast operations under Go South Coast in Poole. In October 2006 Marchwood Motorways was purchased.^[7][8]

Thamesdown Transport was purchased from Swindon Borough Council in February 2017.^[9]

Go South Coast originally did not operate any buses in its own right, all being operated by subsidiary companies. Operators in italics are considered part of and managed by the bigger company above.

• Bluestar – Hampshire
  • Unilink – University of Southampton
• Hants & Dorset Trim
• More – Bournemouth and Poole
  • UNIBUS – Bournemouth University and Arts University Bournemouth
• Salisbury Reds – Salisbury
• Southern Vectis – Isle of Wight
• Swindon's Bus Company (formerly Thamesdown Transport) – Swindon

The company has three coach brands:^[10]

• Excelsior Coaches – Bournemouth, offering private coach hire, school services and tours
• Damory Coaches – school buses and services in central East Dorset
• Tourist Group – Dorset and Wiltshire, providing services to schools in Wiltshire.

In June 2014, all the subsidiary companies' vehicles were brought together under the Go South Coast licence.^[11]

As at May 2023, Go South Coast operated over 850 buses and coaches from nine depots.^[2]

• Official website