Ananda TV (Bengali: আনন্দ টিভি; lit. 'joy TV'),[1] also known by its acronym ATV (Bengali: এটিভি),[2] is a Bangladeshi Bengali-language privately owned satellite and cable television channel headquartered in the Chairman Bari neighborhood of Banani in Dhaka,[3] which commenced official transmissions on 11 March 2018 with the "Hridoyer Kotha Bole" (হৃদয়ের কথা বলে; lit. 'Tells the sayings of the heart') slogan.[4][5] The channel's programming consists of both news and entertainment.[2]
 | |
| Country | Bangladesh |
|---|---|
| Broadcast area | Nationwide |
| Headquarters | Banani, Dhaka |
| Programming | |
| Language(s) | Bengali |
| Picture format | 576i SDTV |
| Ownership | |
| Owner | ATV Limited |
| History | |
| Launched | 11 March 2018 |
| Founder | Abbas Ullah Shikder |
| Links | |
| Website | anandatv |
History
Ananda TV was initially licensed as 'ATV' by the Bangladesh Telecommunication Regulatory Commission in November 2013.[6] Its frequency allocation was granted in January 2015.[7] Ananda TV commenced test transmissions on 24 January 2018.[8] Later, they were allowed to officially commence transmissions on 14 February 2018.[8]
A press conference regarding the launch of the channel was held in its headquarters on 10 March. Later, Ananda TV officially began broadcasting the following day, with a launch ceremony held.[2] It also claimed to aim to showcase the Bengali culture and heritage to audiences by the spirit of the liberation war.[2][9]
The channel's founder was Abbas Ullah Shikder, the producer of the popular 1989 Bangladeshi film, Beder Meye Josna, who later died on 18 January 2020.[10][11] Others present at the launch ceremony were the Minister of Information Hasanul Haq Inu, Ananda TV's former chairman Hasan Taufique Abbas, and former managing director Nurul Islam.[2] The channel began broadcasting via the Bangabandhu-1 satellite in 2019.[12] On 21 August 2021, the building where Ananda TV is based in caught on fire.[3]