Britannia Hotels

Britannia Hotels is a British budget hotel group with 64 hotels in Great Britain.[2][a] The company also owns the Pontins Holiday Parks.

Britannia Hotels Limited
Company typePrivate
IndustryHospitality
Founded1976
HeadquartersHale, Greater Manchester, England
Number of locations
64[a]
Key people
  • Alex Langsam, CEO
  • Robert Ferrari, CFO
Products
  • Hotels
  • Property development
ServicesConference room hire, banqueting functions, health club membership
RevenueDecrease £38.311m (2021)[1]
Decrease £6.192m (2021)
Decrease -£9.010m (2021)
OwnerAlex Langsam
Hawksford Trust Company Jersey Limited
Number of employees
12,000
SubsidiariesBritannia Adelphi Hotel Ltd
Birmingham International Hotel Ltd
Ambassador Hotels (Bournemouth) Ltd
Ambassador (East Cliff) Ltd
Britannia Hotel Bolton Ltd
Britannia Hotel Leeds Ltd
Britannia Country House Hotel Ltd
Britannia Hotel Edinburgh Ltd
Britannia Hotel Wolverhampton Ltd
Pontins Holiday Parks
Websitebritanniahotels.com

Since 2010 Britannia Hotels has been a subject of widespread criticism over the hygiene and maintenance of its locations; consumer group Which? repeatedly found the chain to be the worst in the United Kingdom since October 2013.[3][4] The criticism has contributed towards the growing general perception of Britannia Hotels as "Britain's worst hotel chain".[5]

History

The Britannia Adelphi Hotel, Liverpool
The Britannia Manchester Hotel, formerly Watts Warehouse, Manchester

Foundation and early years

Britannia Hotels was founded in 1976 with the purchase of the Britannia Country House Hotel in Didsbury, Manchester. Its chief executive, founder, and largest shareholder remains Alex Langsam. Langsam is a non-domiciled UK resident, registered as living in Austria for tax purposes since 1999.[6] His net personal worth was valued at £90 million in 2013 by The Sunday Times.[7]

The company's head office is Halecroft, a Grade II* listed building in Hale.[8] A large cluster of the company's hotels are located in and around Manchester.

Soon after its foundation, Britannia began making a number of further acquisitions. The second purchase in 1981 was a derelict listed building in central Manchester (the former Watts Warehouse standing on Portland Street). After redeveloping the unit it opened in May 1982 as the Britannia Hotel Manchester. At the end of 1982, British Rail sold off its hotel division, British Transport Hotels. From this sale, in 1983 Britannia bought the Britannia Adelphi Hotel in Liverpool.[citation needed]

The 1988 Philip Saville film The Fruit Machine featured interior and main entrance scenes of the Adelphi Hotel in Liverpool, including a vertical pan shot past the lit marquee at night.[citation needed]

In 1987 Britannia Hotels converted an unused building in Manchester that had been the city's C&A department store - this became the Sachas Hotel.[9][10] Later in the same year Bosworth Hall, a country house style hotel in Market Bosworth, Leicestershire, was purchased. Bosworth Hall was being converted from a hospital/nursing home into a hotel and Britannia took over the development from the builders who went bankrupt. In 1988 the company purchased and began development of the International Hotel adjacent to Canary Wharf in London's Docklands. The hotel opened on 9 June 1992. A year later, Britannia took over a 187-bedroom hotel in Stockport. After a period of refurbishment, the Britannia Stockport Hotel opened in 1993. In the summer of the same year, the group also purchased the Europa Hotel situated close to Gatwick Airport.[citation needed]

Development since 2000

In the following 10 years, the group acquired 16 more hotels in locations such as Birmingham, Aberdeen and Newcastle. In November 2004, it acquired four hotels from the Grand Leisure Group: the Grand Hotel in Scarborough, the Grand Hotel in Llandudno, the Grand Burstin Hotel in Folkestone and the Grand Metropole in Blackpool. In January 2011, the company bought North West holiday camp business Pontins out of administration in an £18.5 million deal which safeguarded about 1,000 jobs. Following the acquisition, Britannia had to deal with a series of complaints.[11][12][13][14][15][16][17][18]

From 2005 to 2015, the group had its most rapid period of expansion, acquiring 23 hotels, including the Palace Hotel in Buxton and the Basingstoke Country Hotel acquired from the Hotel Collection[19][20] and the Trecarn Hotel Torquay[21] and Cavendish Hotel in Eastbourne. In 2016, Britannia Hotels also purchased The Bromsgrove Hotel & Spa which had been owned and operated by Hilton. Later in 2017, Britannia Hotels acquired the Royal Hotel in Hull from the Mercure Hotel Group, expanding to 53 hotels.[22]

In 2008 as part of the Capital of Culture celebrations, a musical based on the Adelphi Hotel, written and directed by Phil Willmott, Once Upon a Time at the Adelphi, ran at the Liverpool Playhouse from 30 June until 2 August.[23]

Britannia Hotels purchased nine hotels, reaching a total of 61, between 2017 and 2021, when it acquired The Grand Hotel Gosforth Park (formerly Marriott) in Newcastle, The Grand Hotel Sunderland (formerly Marriott), The Grand Hotel Blackpool (formerly Hilton), The Meon Valley Hotel, Golf & Country Club near Southampton, The Sprowston Manor Hotel & Country Club near Norwich, The Hollins Hall Hotel, Golf & Country Club in Baildon, Bradford, The Coylumbridge Hotel (formerly Hilton) in Aviemore and The Royal Clifton Hotel in Southport.[citation needed]

On 15 July 2023, a fire broke out in one of the rooms in the Royal Albion Hotel, Brighton reducing most of the Grade II building to a shell.[24][25] It was made worse by the high winds over the weekend which made fighting the fire challenging. This left the façade unstable, requiring most of the exterior to be demolished.[26]

List of properties

As of February 2024, Britannia Hotels operate 64 hotels, all in Great Britain:[2][a]

Branded hotels

BrandLocationsTotal
Britannia Hotels19
Airport Inn2
Grand Hotel5
Total properties26

Individually named hotels

LocationPropertiesTotalNotes
AviemoreCoylumbridge Aviemore Hotel1
BasingstokeCountry Hotel1
BirminghamBromsgrove Hotel & Spa1
Blackpool3
Bournemouth4The Royal Bath Hotel is Grade II listed.
BrightonRoyal Albion Hotel1Grade II* listed. Damaged by fire in 2023.[27]
BuxtonPalace Hotel1Grade II listed.
Bradford2Corner block of the Midland Hotel is Grade II listed.
Coventry
  • Royal Court Hotel
1
EastbourneCavendish Hotel1
FolkestoneGrand Burstin Hotel1
Gatwick
  • Europa Gatwick Hotel
  • Gatwick Lodge
  • Russ Hill Hotel
3
Kingston upon HullRoyal Hotel1
LiverpoolAdelphi Hotel1Grade II listed.
LondonInternational Hotel1
Manchester2
Market BosworthBosworth Hall Hotel & Spa1Grade II* listed.
NorwichSprowston Manor Hotel1
PeterheadWaterside Hotel1
PrestwickAdamton Country House1
Runcorn / WarringtonDaresbury Park Hotel & Spa1Located in Runcorn though stated by the company as being in neighbouring Warrington.
Scarborough2
SouthamptonMeon Valley Hotel, Golf & Country Club1
Southport
  • Prince of Wales Hotel
  • Scarisbrick Hotel
  • The Royal Clifton Hotel
3
Stoke on TrentNorth Stafford Hotel1Grade II* listed.
TorquayTrecarn Hotel1
Total properties38

Controversies

Which? customer scores (hotel chains)
YearBH
score
1st
score
1st
chain
Ref.
201336%78%Q Hotels[4]
201433%83%Sofitel[28]
201583%Premier Inn[29]
201644%83%Premier Inn[30]
201733%79%Premier Inn[31]
201835%79%Premier Inn[32]
201939%79%Premier Inn
Wetherspoon
[3]
202037%86%Sofitel[33][34]
202149%79%Premier Inn[35][36]
202256%78%Premier Inn[37][38]
202348%77%Hotel Indigo[39]

Britannia Hotels has been subject to widespread criticism on many issues, most notably in hygiene and maintenance. In October 2023, consumer group Which? declared Britannia Hotels to be the worst hotel chain in the United Kingdom for the 11th consecutive year, in last place with an overall score of 48%.[39] Britannia Hotels had been last place in the Which? hotel chain rankings since October 2013, when the editor Richard Headland warned that other chains (such as Premier Inn) were undercutting Britannia with better service at similar prices.[4]

Hygiene and maintenance issues

In 2005 and 2006, the Grand Hotel in Scarborough and the Britannia Adelphi were investigated by the BBC over theft and hygiene.[40][41] In November 2014, an undercover investigation by the Liverpool Echo found issues with the upkeep of both the exterior and interior of the Adelphi, warning that the ageing interiors and basic service placed Britannia Hotels at a disadvantage in the fast-evolving "cut-throat" tourism industry.[42] In 2019, Which? journalists found the Britannia Lodge near Gatwick airport to be in a worse condition, reporting smells of damp because of a clogged ventilation fan, a bathroom affected by mould, and stains revealed under ultraviolet light.[3] In the following year, Which? reported that the situation had not improved, despite the COVID-19 pandemic and the renewed interest in luxury hotels for staycations.[37]

Hotel research and booking site Oyster.com has reviewed a number of Britannia Hotels. The website commended most of the reviewed locations for their proximity to city centres or public transport hubs[43] and efforts to renovate some rooms in the Manchester location,[44] but raised concerns about outdated interiors, inconsistent maintenance, and Wi-Fi access fees,[45] the latter generally considered inappropriate in a country where internet access is a major part of daily life.

Planning issues

In the mid-1980s, Alex Langsam acquired the Grade II* listed London Road Fire Station in Manchester for the group. Proposals to redevelop it into a hotel and offices were delayed and in 2006 it was placed on English Heritage's register of "at risk" historical buildings.[46] The city council's attempt to compulsorily purchase the building was rejected on 29 November 2011.[47][48] In 2015 Britannia sold the building to Allied London which began redevelopment as a mixed-use leisure and hotel facility.[49]

Social issues

Amid increasing pressure on Britannia Hotels over poor cleanliness, the Home Office temporarily rented rooms in three Britannia locations (two in Bournemouth, one in Folkestone) to house asylum seekers because of overcrowding at the detention centres.[50] The Home Office also rented rooms for new refugees who were waiting for long-term housing.[5]

In December 2018, the Britannia Royal at Kingston upon Hull cancelled a charity reservation for rough sleepers on Christmas Eve and Christmas Day without giving a reason. The incident led to a significant escalation of general criticism against Britannia Hotels, which then temporarily removed its presence from social media.[51]

Evictions and sackings in response to COVID-19

In March 2020, Britannia Hotels attracted widespread condemnation for its response to the coronavirus pandemic: on 19 March, the Coylumbridge Aviemore Hotel sacked and evicted approximately 30 staff who lived in the hotel without notice or redundancy pay, leaving several homeless.[52][53] Britannia Hotels later reversed the decision under widespread political and public pressure, but claimed that the sackings were due to an "administrative error".[54][55] Staff were also dismissed and evicted at the Britannia-owned Pontins holiday parks.[56]

On 24 March, Manchester City Council reported that Britannia Hotels evicted homeless people from Britannia's two city centre hotels (Britannia Manchester and Sachas Hotel), despite an agreement between Britannia and Manchester council to accommodate them.[57]

Legal issues

In September 2007, Manchester Crown Court fined Britannia Hotels £39,486 for food hygiene offences at the Britannia Hotel in Stockport, shortly after TripAdvisor rated it as one of Britain's dirtiest hotels.[58] In December 2014, magistrates at the Nuneaton Justice Centre fined Britannia Hotels £25,400 for food hygiene offences at the Royal Court Hotel in Coventry.[59]

Britannia Hotels was prosecuted for breaking health and safety laws after a student drowned in the Adelphi's swimming pool in 2006.[60] In November 2015, the Liverpool Echo investigated a guest's complaints about the Adelphi.[61] In June 2017, the Adelphi was prosecuted for breaches of food safety and hygiene regulations.[62] Further issues with the Adelphi have been reported since.[63][64][65] The Liverpool Echo visited the company's headquarters in June 2019 to interview a spokesperson about the complaints, but no-one would speak to the journalists.[66]

In 2013 in Canterbury Crown Court, the chain was ordered to pay £200,000 in fines and costs for putting guests and construction workers at risk of exposure to asbestos at the Grand Burstin Hotel in Folkestone.[67]

In 2021, the chain was fined £86,000 after an employee fell through rusted railings and suffered life-changing injuries at the Prince of Wales Hotel in Southport. Sefton Council also issued an improvement notice after no attempt was made to make the area safe after the accident occurred.[68]

On 10 September 2022, a 21-year-old woman was crushed to death by a wardrobe whilst staying at the Britannia Adelphi hotel.[69]

References

Notes

External links