Britney Spears products

Spears endorsed her first Elizabeth Arden perfume, Curious, in 2004, and made $100 million in sales in its first year.^[18] In September 2005, Spears released the fragrance Fantasy.^[19] In April 2006, Spears launched Curious: In Control as a limited edition fragrance. The same year, she released another perfume titled Midnight Fantasy. September 24, 2007 marked the release date of the fragrance collection Believe. She released her sixth perfume, Curious Heart, in January 2008. In December 2008, Spears released two more perfumes with the release of her sixth studio album, Circus. In 2009, Curious won the Glammy Award for Best Beauty Buy of 2009 by Glamour readers, for Best Drugstore Fragrance.^[20]

As of 2009, Spears claimed to have sold 30 million bottles worldwide.^[19] As of 2012, her fragrances brand had grossed over $1.5 billion worldwide.^[21] According to a Daily Express newspaper report in 2013, a bottle of a Spears fragrance was sold every 15 seconds worldwide.^[22] In 2018, Spears released her twenty-fifth and first ever unisex fragrance, Prerogative.^[23] As of July 2023, Spears has released 42 fragrances under her brand.

Dolls

In 1999, Play Along Toys released the Britney Spears doll. It was the first product ever released by this toy company. The doll featured Spears with various outfits, make-up, and hairstyles from her concerts, appearances, photoshoots, and music videos. Yaboom Toys also made a singing Britney Spears doll that would "sing" when her belly button was pressed – along with miniature dolls and Spears's concert stages and tour bus toy replicas. The line of merchandise eventually included Spears's porcelain dolls.^{[citation needed]}

Video game

Britney's Dance Beat is a one or two player music video game featuring songs and video appearances by Spears. The story is that players must pass "auditions" to tour as Spears's dancers. Gameplay involves pressing buttons in time with music. Symbols for buttons are arranged in a circle, resembling a clock dial. A pointer sweeps around the dial, indicating when to press each button.

The game contains five songs: "...Baby One More Time", "Oops!... I Did It Again", "Stronger", "Overprotected", and "I'm a Slave 4 U". Successful play is rewarded with "backstage passes" which unlocks features such as backstage video footage of Spears.

Mobile games

A cell phone game created by Qplaze-RME and Sony BMG titled Adventures of Britney Spears was announced in December 2005 but was never released. Images and video footage of the game were released along with the game's press release.^{[citation needed]}

Ten years later, Spears started working on a game with Glu.^[35] In 2016, she released a casual role play as a pop star game called Britney Spears: American Dream in May 2016 and it sold 500,000 copies.^[36][37] The freemium game was developed by Glu, the company that developed Kim Kardashian: Hollywood.^[38]

In March 2009, Spears was announced as the new face of Candie's, a clothing brand marketed for pre-teens and teenagers.^[39] After being the face of the line for two years, it was announced that Spears would design a limited edition collection for Candie's which would be unveiled by mid year.^[40] It premiered on July 1, 2010 with prices ranging from $14 to $78. In an interview with InStyle's website, Spears announced a few more pieces would be sold in September and October and that she would love to design for them again.^[41]

In August 2014, Spears launched an undergarment brand with the Danish company Change Lingerie, for sale online and in Change Lingerie stores.^[42]

Spears released a range of hair care products in the supermarket chain Lidl in England, in December 2014.^[45]

Spears has endorsed several brands throughout her career, including Pepsi, Polaroid, McDonald's, Hasbro, Versace, NFL, Skechers, Got Milk?, Tommy Hilfiger, Clairol, Herbal Essences, Samsung, Nabisco, Virgin Mobile, Zappos, Kenzo, Sbarro, ABC, HBO, Candies, Kohls, Starburst candy, Eos, iHeart Radio, Kirin Company, Apple Music, Disney, Los Angeles Dodgers, and Toyota.^[46]She has also included endorsements in her music videos for brands such as Bvlgari, Swarovski, Volkswagen, Mazda, MateFit, Plenty of Fish, Beats Electronics, Sony, Nokia, Lamborghini, and Samsung.^[47]

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