Curvy Kate is a lingerie brand specialising in D – K cup Bras and Swimwear. They are currently based in Uxbridge, London.[1] Curvy Kate lingerie is designed for the curvy woman and for small back sizes through to plus size bras with back bands from a 28" – 44".[2] They officially launched in July 2009 at the Harrogate Lingerie Show.[3]
 | |
| Founded | 2009 |
|---|---|
| Headquarters | 1 Harefield Road Uxbridge UB81PH, Uxbridge , United Kingdom |
Key people | Steve Hudson (Founder/Director) |
| Products | Lingerie |
| Brands | Brastop, Flirtelle, Scantilly |
Curvy Kate do not use professional models. They instead run an annual modelling competition called "Star In A Bra" to look for customer role models with a D+ cup size. Their stance for using real sized models and ethnic models has been warmly received by the lingerie industry.[4][5][6] Since 2008 the winners have been: Emma Tabor (2008) [7] Lauren Colfer (2009)[8] Laura Ann Smith (2010)[citation needed]Lizzie Haines (2011)[9] Sophie Morgan (2012)[10]Lotte Williams (2013) and Sophia Adams (2015).[citation needed]
In November 2015, Curvy Kate announced the launch of their new brand Scantilly in DD – HH cup sizes.[11]
Awards
2011
- Full Bust Brand of the Year – UK Lingerie Awards[12]
2012
- Full Bust Brand of the Year – UK Lingerie Awards
- Best Marketing Campaign – UK Lingerie Awards[13][14]
2014
- Lingerie and Beachwear Brand of the Year – UK Lingerie Awards
- Womenswear Brand of the Year – Drapers Awards[15]
2015
- Marketing Campaign of the Year – UK Lingerie Awards[16]
