Dongfeng Motor Company Limited (abb. DFL), most commonly known in English-language sources as Dongfeng Nissan,[nb 1] is a Chinese automobile manufacturing company headquartered in Wuhan, Hubei. It is a 50–50 joint-venture between Dongfeng Motor Group and Nissan Motors. It produces passenger cars under the Nissan marque and commercial vehicles under the Dongfeng marque.[1]
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| Company type | Joint venture | ||||||||
|---|---|---|---|---|---|---|---|---|---|
| Industry | Automotive | ||||||||
| Founded | Shiyan, Hubei, China 9 June 2003[1] | ||||||||
| Founder | |||||||||
| Headquarters | , China | ||||||||
| Products | Automobiles | ||||||||
Production output |  1,501,562[2] (2017) | ||||||||
| Revenue | CN¥169.144 billion (2017) | ||||||||
| CN¥13.860 billion (2017) | |||||||||
| Total assets | CN¥141.409 billion (2017) | ||||||||
| Total equity |  CN¥41.256 billion (2017) | ||||||||
| Owner |
| ||||||||
Number of employees | Approximately 70,000[1] | ||||||||
| Subsidiaries | Dongfeng Automobile Company[3] | ||||||||
| Chinese name | |||||||||
| Simplified Chinese | 东风汽车有限公司 | ||||||||
| Traditional Chinese | 東風汽車有限公司 | ||||||||
| Literal meaning | Dongfeng Motor Company Limited | ||||||||
| |||||||||
| Website | www | ||||||||
| Footnotes / references Figures obtained from Dongfeng Motor Group's annual report; DFL's annual report was not disclosed;[4] production volume included subsidiaries | |||||||||
Name
Dongfeng Motor Corporation (Chinese: 东风汽车集团有限公司 and previously 东风汽车公司) is a separate legal entity from Dongfeng Motor Co., Ltd. (Chinese: 东风汽车有限公司). Dongfeng Motor Corporation is a Chinese, state-owned automaker while Dongfeng Motor Co., Ltd. is a joint venture between Dongfeng Motor Group (Chinese: 东风汽车集团股份有限公司)[nb 2] and Nissan. Dongfeng Motor Co., Ltd. had a subsidiary Dongfeng Automobile Co., Ltd. (DFAC, Chinese: 东风汽车股份有限公司) which also had a similar name with Dongfeng Motor Co., Ltd..
As of 2011[update], according to Reuters, about 68% of Dongfeng Motor Group products were connected to Nissan,[5] and, as of 2006, the company was being referred to as "the biggest Sino-foreign vehicle joint venture".[6] According to Dongfeng Motor Group, Dongfeng Motor Co., Ltd. (DFL) and it subsidiaries produced 1,501,562 units of vehicles in year 2017, out of Dongfeng Motor Group's 3,306,086 units from all its divisions, subsidiaries and joint ventures,[2] or 45% production volume of the listed portion of the whole Dongfeng Motor Corporation group. This figure did not distinguish licensed model from the production volume, but by legal person basis.
History
Dongfeng Motor Co., Ltd. (DFL) was formally established on 9 June 2003 and began operations on 1 July 2003.[1] Initially headquartered in Shiyan, it moved closer to its Chinese parent relocating to Wuhan in June, 2006.[6]
Sales targets in 2007 were in excess of 600,000 units.[6]
In September 2010, DFL unveiled a new automobile marque, Venucia (Chinese: 启辰; pinyin: Qǐ Chén), to sell vehicles tailored specifically for second- and third-tier Chinese cities in the poorer interior of the country.[7][8]
In 2011, a roadmap for additional investment in Dongfeng Motor Co., Ltd. by its Japanese and Chinese parents was drawn up as part of a plan to boost annual sales from around 1.3 million vehicles in 2010 to over 2.3 million by 2015.[9][10] In April 2012, it was announced that Dongfeng Motor Co., Ltd. would begin manufacturing models from the range of Nissan's luxury marque, Infiniti, beginning in 2014.[11][12]
In 2017 the majority stake of Zhengzhou Nissan, was acquired from the listed subsidiaries Dongfeng Automobile Company for CN¥788 million.[13][14][15]
Production bases and facilities
As of 2006, the company reportedly had factories in Hubei, Guangdong, the Guangxi Zhuang Autonomous Region, the Xinjiang Uygur Autonomous Region, and Zhejiang.[6]
As of 2015, a subsidiary, Dongfeng Nissan Passenger Vehicle Company, is listed as having a R&D center as well as a variety of factories including sites in: Dalian, Huadu, Xiangyang, and Zhengzhou.[16][non-primary source needed] The Dalian location may be[citation needed] the same site that was in the planning stages as of 2012 and slated to produce Nissan-branded automobiles.[17]
A corporate campus and design center in Huadu, Guangzhou, was announced in 2017.[18]
Subsidiaries
As of 28 December 2020[update], DFL had the following subsidiaries:
- Dongfeng Automobile Company (60.1%)[3]
- Dongfeng Nissan Passenger Vehicle Company
- Zhengzhou Nissan Automobile Company
- Dongfeng Infiniti Motor Company
- Dongfeng Motor Parts and Components Group Company[19]
Products
After the majority stake of Zhengzhou Nissan, was acquired by Dongfeng Motor Co., Ltd., there are three brands of products sold under the firm, including Dongfeng, Fengdu, and Nissan.
Dongfeng products
- Dongfeng Rich
- Dongfeng Rich
- Dongfeng Rich EV
- Dongfeng Rich SUV
- Dongfeng Rich 6
- Dongfeng Succe
- Dongfeng Succe
- Dongfeng Succe EV
- Dongfeng Succe EV panelvan
- Dongfeng Yufeng S16
- Dongfeng Yufeng P16
- Dongfeng Yufeng EM26
- Dongfeng Junfeng
- Dongfeng Oting (discontinued)
Dongfeng Rich
Dongfeng Rich 6
Dongfeng Succe
Dongfeng Yufeng
Dongfeng Junfeng
Dongfeng Oting
_Succe,_front_8.16.18.jpg)
_Yufeng_LWB_panel,_front_8.16.18.jpg)
_Junfeng_CV03,_front_8.3.18.jpg)
_Oting,_front_8.16.18.jpg)
Dongfeng Ruitaite products
Electric commercial van products.
Fengdu products
Fengdu MX5
Fengdu MX6
Nissan products
Nissan NV200
Nissan Navara
Nissan Terra
_ST_4-door_utility_(2017-09-22)_01.jpg)
Footnotes
References
External links
