Hyperice is an American health technology company founded in 2010. It designs and manufactures recovery and movement enhancement products.[1][2][3]
| Industry | Body recovery systems |
|---|---|
| Founded | 2010 |
| Founder | Anthony Katz |
| Headquarters | Irvine, California, United States |
| Website | http://hyperice.com/ |
History
Hyperice was founded in Southern California in 2010 and its first product was an ice-compression wrap to help with sports-related injuries.[4] Kobe Bryant, the American professional basketball player, became the first recipient of the Hyperice Knee ice and compression wrap.[5]
In 2014, Hyperice launched a campaign through Kickstarter[6] and a year later it launched the Vyper 1 into mass production.[7][8] Blake Griffin and Lindsey Vonn became ambassadors of Hypersphere for pre and post-training sessions.[9]
In 2016, the company started production of Venom, a heat and vibration wearable back device for muscle warm-up and recovery.[10][11] Later in 2017, it launched of Venom Leg and Venom Shoulder products.[12][13]
In 2020, Hyperice acquired Normatec.[14] During 2020, the company introduced some other products.[15][16][17] Also in 2020, Hyperice signed a deal with the NBA for a season ahead of the brand's original timeline because of the advantages afforded to the brand by the ‘NBA Bubble’.[18][19]
Through the partnership with the PGA TOUR, Hyperice changed the on-course rules to allow players access to percussion massage during competitive play.[20][21][22][23] At the same time, Hyperice raised $48 million in a new round of investments and had a valuation of $700 million.[24] In 2021, the company approved two purchases, the first was Recoverx, a San Diego-based technology company specializing in intelligent contrast technologies,[25] and the next — Core, a mental wellness company.[26]
The company's investors and sponsored athletes are NFL quarterback Patrick Mahomes,[27] Norwegian footballer Erling Haaland,[28] India's cricket captain Virat Kohli etc.[29]