Loud (stylized in all caps) is a Brazilian esports organization with teams competing in Free Fire, League of Legends and Valorant. Founded in 2019, LOUD is the esports organization with the largest number of followers on social media in Brazil and the second largest in the world.[1] LOUD's Valorant team won 2022 Valorant Champions and Best Esports Team at Esports Awards and The Game Awards.[2][3]
 | |
| Short name | LLL |
|---|---|
| Games | |
| Founded | 28 February 2019 |
| Based in | Headquarters: São Paulo Teams: Los Angeles (Valorant) |
| Colors | |
| Owners |
|
| Partners | Itaú Mentos Samsung TIM Brasil oBoticário |
| Website | loud |
History
LOUD was created on February 28, 2019 by YouTuber Bruno "PlayHard" Oliveira along with entrepreneurs Jean Ortega and Mathew Ho.[4] Since the beginning, LOUD has focused on creating videos on YouTube and popularizing its players and influencers.[5] Being one of the pioneers of this model in Brazil, LOUD became the first Brazilian esports organization to reach 1 billion views.[6]
On October 28, 2022, LOUD announced the digital influencer Iran Ferreira, better known as Luva de Pedreiro, as an ambassador.[7] Before joining LOUD, Iran was already popularly known around the world, especially in the football scene, where he has already received attention from players like Neymar and Cristiano Ronaldo.[8][9][10]
Partnerships and collaborations
In August 2021, LOUD stamped the new packaging of Fusion Energy Drink, an Ambev brand of energy drinks.[11] In January 2023, Burger King launched a LOUD-themed restaurant in São Paulo for 1 month.[12]
In May 2024, LOUD was announced as a member of the Esports World Cup Foundation Club Support Program, run by the Esports World Cup Foundation, which is funded by the Saudi Arabia Public Investment Fund. This partnership program gives teams a one-time six-figure stipend if an organization is willing to enter new esports as well as additional funding each year if they drive viewership and fan engagement to the Esports World Cup tournament series.[13]
Current divisions
Free Fire
LOUD started as a Free Fire team, due to the popularization of the game in Brazil in 2019. LOUD's Free Fire team won the 2020 Copa America and the 2022 Liga Brasileira de Free Fire Stage 1.[14][15]
| LOUD Free Fire roster | ||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Players | Coaches | |||||||||||||||
|
Marcos "Frois" Frois
Frank "Frank7" Willian | |||||||||||||||
Legend:
| Latest roster transaction: 20 April 2024. | |||||||||||||||
League of Legends
Its League of Legends team competes in the Campeonato Brasileiro de League of Legends (CBLOL), Brazil's top professional league for the game.[16] On 3 September 2022, LOUD swept paiN Gaming to win its first CBLOL title, qualifying the team for the 2022 World Championship.[17]
| LOUD League of Legends roster | |||||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Players | Coaches | ||||||||||||||||||
|
Son "Stardust" Suk-hee | ||||||||||||||||||
Legend:
| Latest roster transaction: 07 January 2024. | ||||||||||||||||||
| LOUD Academy League of Legends roster | |||||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Players | Coaches | ||||||||||||||||||
|
Michel "Benchima" Lima | ||||||||||||||||||
Legend:
| Latest roster transaction: 07 January 2024. | ||||||||||||||||||
Valorant
LOUD arrived on the Valorant scene in early 2022 by signing a free agent team named "paNcada e amigos" (lit. 'paNcada and friends'). LOUD's Valorant team won the 2022 Valorant Champions, the culmination of that year's Valorant Champions Tour, the game's most prestigious international tournament.[18] In 2023, LOUD placed second at LOCK//IN São Paulo after a narrow 3-2 defeat to Fnatic.[19]
| LOUD Valorant roster | |||||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Players | Coaches | ||||||||||||||||||
|
Pedro "Peu" Lopes
Jordan "stk" Nunes | ||||||||||||||||||
Legend:
| Latest roster transaction: 07 November 2023. | ||||||||||||||||||
| LOUD GC Valorant roster | |||||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Players | Coaches | ||||||||||||||||||
|
Jonathan "Jhow" Glória
Bernardo "FLSH" Veloso | ||||||||||||||||||
Legend:
| Latest roster transaction: 20 April 2024. | ||||||||||||||||||
Former divisions
Fortnite
In June 2020, LOUD started playing Fortnite competitions. Throughout, there were seven players who passed through the organization. In November 2022, LOUD announced their departure from the competitive Fortnite scene.[20]
Vainglory
In March 2019, LOUD sent a team of Vainglory, representing the SA server to the WESG 2018 World Finals, the team had fr0g, MiniDookie, GwM, JuninhoMP and FalconDorian.[21]
Championships
Free Fire
| Year | Name | Final | Award |
|---|---|---|---|
| 2019 | FFPL - Season 3 | 2nd place | $2,176 |
| Free Fire World Series 2019 | 9th place | $4,000 | |
| 2020 | Copa América 2020 | Champion | $15,000 |
| LBFF 2020: Series A - Stage 1 | 3rd place | $4,177 | |
| 2021 | LBFF 2021: Series A - Stage 1 | 2nd place | $15,480 |
| Free Fire World Series 2021 | 2nd place | $250,000 | |
| 2022 | LBFF 2022: Series A - Stage 1 | Champion | $22,720 |
| Free Fire World Series 2022 | 7th place | $80,000 | |
| C.O.P.A. Free Fire | 2nd place | $0 | |
| 2023 | C.O.P.A. Free Fire | 2nd place | $9,472 |
| LBFF 2023: Series A - Stage 1 | Champion | $20,383 | |
| Free Fire World Series 2023 | 7th place | $45,000 | |
| 2023 | ESL Snapdragon Pro Series: Challenge Season | 2nd place | $6,200 |
| ESL Snapdragon Pro Series: Masters Season | 4th place | $17,000 | |
| FFWS Brasil: Stage 1 | |||
| FFWS Brasil: Stage 2 |
League of Legends
| Year | CBLOL | Mid-Season Invitational | World Championship | |||||
|---|---|---|---|---|---|---|---|---|
| Games | Wins | Losses | Standings | Playoffs | ||||
| 2021 | Split 1 | 18 | 11 | 7 | 4th place | Quarterfinals | DNQ | DNQ |
| Split 2 | 18 | 10 | 8 | 5th place | Quarterfinals | |||
| 2022 | Split 1 | 18 | 10 | 8 | 7th place | DNQ | DNQ | Play-In: Round 2 |
| Split 2 | 18 | 12 | 6 | 4th place | Champion | |||
| 2023 | Split 1 | 18 | 12 | 6 | 2nd place | Champion | Play-In Stage | Play-In: Round 1 |
| Split 2 | 18 | 13 | 5 | 3rd place | Champion | |||
| 2024 | Split 1 | 18 | 12 | 6 | 2nd place | Champion | ||
| Split 2 | ||||||||
Valorant
| Year | Valorant Champions Tour | Masters | Champions | |
|---|---|---|---|---|
| Name | Playoffs | |||
| 2022 | BR Stage 1 Challengers | Champion | 2nd place | Champion |
| BR Stage 2 Challengers | Champion | Group Stage | ||
| 2023 | LOCK//IN | 2nd place | Group Stage | 3rd place |
| Americas League | Champion | |||
| 2024 | Americas League: KICK-OFF | 2nd place | 4th place | |
| Americas League: Stage 1 | ||||
| Americas League: Stage 2 | ||||
| Year | Game Changers | Championship | |
|---|---|---|---|
| Name | Playoffs | ||
| 2023 | Game Changers Brazil Series 1 | 2nd place | DNQ |
| Game Changers Brazil Series 2 | 2nd place | ||
| 2024 | Game Changers Brazil Series 1 | ||
| Game Changers Brazil Series 2 | |||
| Game Changers Brazil Series 3 | |||
Awards and nominations
| Year | Ceremony | Category | Result | Ref. |
|---|---|---|---|---|
| 2019 | Prêmio eSports Brasil | Organização do Ano | Nominated | [22] |
| 2020 | Prêmio eSports Brasil | Organização do Ano | Nominated | [23] |
| 2021 | Esports Awards | Esports Video Production Team of the Year | Nominated | [24] |
| Esports Organisation of the Year | Nominated | |||
| Prêmio eSports Brasil | Organização do Ano | Nominated | [25] | |
| 2022 | Esports Awards | Content Group of the Year | Nominated | [26] |
| Esports Organisation of the Year | Nominated | |||
| Esports Team of the Year | Won | [27] | ||
| Esports Creative Team of the Year | Won | [28] | ||
| The Game Awards 2022 | Best Esports Team | Won | [29] | |
| Prêmio eSports Brasil | Organização do Ano | Won | [30] | |
| 2023 | Esports Awards | Esports Creative Team of the Year | Nominated | [31] |
| Content Group of the Year | Nominated | |||
| Esports Organisation of the Year | Nominated | [32] | ||
| Prêmio eSports Brasil | Organização do Ano | Won | [33] |