MyRegistry.com is a universal gift registry service. The company also offers its gift registry software as a service (SaaS) to businesses of all sizes.
Company type | Company |
---|---|
Industry | Universal Gift Gifting | Gifting Software |
Founded | Fort Lee, New Jersey (2005 )[1][2] |
Founder | Oded Berkowitz (CEO) |
Headquarters | Fort Lee, NJ |
Area served | North America and UK |
Key people | Nancy Lee, President[3] |
Products | Gift Registry Solutions |
Number of employees | 60 |
Website | myregistry.com |
History
MyRegistry.com operates through its website, browser plug-ins, and apps to serve as a third-party organizer alongside other online gift registry services for weddings, baby showers, birthdays, and other gift-giving occasions.[4][5][6] MyRegistry.com was notably used by Princess Madeleine, Duchess of Hälsingland and Gästrikland ahead of her 2013 wedding.[7]MyRegistry.com also enables potential gift-givers to donate cash via PayPal rather than a physical gift. Cash Gift Funds can be created for "honeymoon funds."[8] This function has received mixed reviews as it can be perceived to be crass commercialism counter to traditional western norms of wedding etiquette, despite having some utility to newlywed couples.[2][9][10] Although not addressing MyRegistry.com specifically, the Emily Post Institute and others have decried both giving cash as a wedding gift and expanding gift registry beyond weddings to other occasions such as college graduation.[11][12]MyRegistry.com has gained notoriety in part due to their interoperability with Pinterest.[13][14] Shopko joined with www.MyRegistry.com to offer a universal gift registry to its customers. The registry was available in Shopko and Shopko Hometown stores and to online shoppers prior to the company's closure in 2019.[15] Costco has teamed up with MyRegistry.com to offer registry services for engaged couples and expectant parents as well as other universal gift registries.[16] MyRegistry.com is also available in Spanish, making MyRegistry the only end-to-end Spanish language Universal Gift Registry, with every feature for every gift-giving occasion accessible to the Spanish-speaking community.[17]