Primetime Emmy Award for Outstanding Emerging Media Program

The Primetime Emmy Award for Outstanding Emerging Media Program is presented to integrated interactive experiences for linear television programming. According to Emmy rules, this includes "excellence in the combined, overall interactive media execution for an existing program or series, containing programming and features that extend the program experience beyond passive viewing, often across multiple platforms." Examples include behind-the-scenes content, commentary, story and character extensions, and social audience interaction or input that drives the program forward.[1]

Primetime Emmy Award for Outstanding Emerging Media Program
Awarded forOutstanding Emerging Media Program
CountryUnited States
Presented byAcademy of Television Arts & Sciences
First awarded2002
Websitehttp://www.emmys.com/

In 2017, Primetime Emmy Award categories were renamed and reclassified. Outstanding Original Interactive Program honors work not related to an existing television program or series. Outstanding Creative Achievement in Interactive Media within a Scripted Program and Outstanding Creative Achievement in Interactive Media within a Unscripted Program recognize interactive experiences for both scripted TV and documentary, nonfiction, reality and reality-competition programs. Outstanding Innovation in Interactive Programming encourages pioneering interactive experiences, based on "exceptional distinctiveness, inventiveness, and relevance of the submitted work in expanding and redefining the conventions of interactive media experiences."[1][2]

Listed below are winners and nominees for all interactive media categories. Outstanding Creative Achievement in Interactive Media awards were bestowed for multiplatform storytelling, social TV experience, and user experience/visual design.

Winners and nominations

  indicates the winner

2000s

YearProgramNomineesNetwork
2002
(54th)
Outstanding Achievement in Interactive Television Programming[3]
Band of BrothersHBO
2003
(55th)
Outstanding Achievement in Interactive Television Programming[4]
iO Interactive Optimum Digital Cable Service from CablevisionPat Falese, Ed McLaughlin, Brian Sweeney, Kristin DolanCablevision
NASCAR In-Car on In DemandJeffrey Pollack, Paul Brooks, Robert Jacobson, Stacie GrayIn Demand
2004
(56th)
Outstanding Achievement in Interactive Television Programming[5]
Celebrity Mole: YucatanRick Mandler, Jason R. Grant, Richard Cardran, David Jensen, Michael PetrusisABC
DirecTV NFL Sunday Ticket: Enhanced ServiceSuzanne Dunn, Seth Shapiro, Tyler Slocum, Tim TraynorDirecTV
Showtime InteractiveDavid Preisman, OpenTVShowtime
2005
(57th)
Outstanding Achievement for Program Specific Enhanced or Interactive Television[6]
2005 TV Land Awards All Access PassTV Land Online, ZetoolsTV Land
2006
(58th)
Outstanding Achievement in Enhanced or Interactive Television — Television[7]
TiVo Service 2005-2006Jim Barton, Margret Schmidt, Jim Denney, Tom RogersTiVo
Outstanding Achievement in Enhanced or Interactive Television — New Delivery Platforms[8]
ABC.com Full Episode Streaming PlayerAlbert Cheng, Bruce Gersh, Alexis RapoABC.com
2007
(59th)
Outstanding Achievement in Enhanced or Interactive Television — Television[9]
The Fallen: The Oculuar Effect Alternate Reality GameMatt Wolf (Double 20 Productions), Xenophile Media, ABC FamilyABCFamily.com
Outstanding Achievement in Enhanced or Interactive Television — New Delivery Platforms[9]
Current TVCurrent TV
2008
(60th)
Outstanding Interactive Media Programming — Fiction[10]
Disney Channel Games: Digital Media EventDisney Channel
The Heroes Digital ExperienceNBC.com
2009
(61st)
Outstanding Creative Achievement in Interactive Media — Fiction
The Dharma InitiativeABC Entertainment Marketing, Hoodlum and Grass Skirt ProductionsDharmaWantsYou.com
The Office Digital ExperienceNBC.comNBC.com
The 30 Rock Digital Experience
Outstanding Creative Achievement in Interactive Media — Nonfiction[11]
The Late Night with Jimmy Fallon Digital ExperienceNBC.comNBC.com
Bravo Digital Media: Top ChefBravo Digital MediaBravotv.com
The Saturday Night Live Digital ExperienceNBC.comNBC.com

2010s

YearProgramProducersNetwork
2010
(62nd)
Outstanding Creative Achievement in Interactive Media — Fiction
Star Wars UncutCasey Pugh, Annelise Pruitt, Jamie Wilkinson and Chad Pugh, producersStarWarsUncut.com
Dexter InteractiveShowtime Networks Inc.Showtime
Glee Hyperpromo and SuperfanCoincident TV and Fox BroadcastingFox.com
Outstanding Creative Achievement in Interactive Media — Nonfiction[12]
Late Night with Jimmy Fallon Digital ExperienceGavin Purcell, Sara Schaefer, Jimmy Fallon and Robert Angelo, producersLateNightWith JimmyFallon.com
The Biggest Loser Digital ExperienceNBC.comNBC.com
Top Chef: Las VegasBravo DigitalBravotv.com
2011
(63rd)
Outstanding Creative Achievement in Interactive Media[13]
Oscar Digital ExperienceDisney–ABC Television Group and Academy of Motion Picture Arts and SciencesABC.com
ABC's Grey's Anatomy SyncABC.com, Nielsen, Gravity Mobile, ShondaLand, Scott Maddux, SVP Product DevelopmentABC.com
Conan O'Brien Presents: Team CocoJohn A. Wooden, Conan O'Brien, Aaron Bleyaert and Jeff Ross, producersTBS.com
Fringe: DivisionWarner Bros. Television and Bad Robot ProductionsFox.com
Late Night with Jimmy FallonGavin Purcell, Sara Schaefer, Jimmy Fallon and Robert Angelo, producersNBC.com
2012
(64th)
Outstanding Creative Achievement in Media — Enhancement to a Television Program or Series[14]
The Team Coco Sync AppJohn A. Wooden, Conan O'Brien, Aaron Bleyaert and Tim Campbell, producersTBS
Bravo's Top Chef: Last Chance KitchenNBCUniversal, Bravo Media and Magical ElvesBravotv.com
Game of Thrones Season Two — Enhanced Digital ExperienceHBOHBO
Outstanding Creative Achievement in Media — Original Interactive Television Programming[14]
Dirty WorkFourth Wall Studios and Rides TVrides.tv
Psych HashTag KillerUSA Network, Universal Cable Productions, Social Samba and 30 NinjasUSA
What's Trending with Shira LazarDamon Berger and Shira Lazar, executive producerswhatstrending.com
2013
(65th)
Outstanding Interactive Program[15]
Night of Too Many Stars: America Comes Together for Autism ProgramsRobert Smigel and Steve Grimes, executive producers; Shaw Bowman, supervising producer; Akash Goyal, senior producer; Mike Henneberger, producerComedyCentral.com
Bravo's Top Chef Interactive ExperienceBravo Media and Magical ElvesBravotv.com
Game of Thrones Season Three — Enhanced Digital ExperienceHBO, HBO.com, HBO Digital ProductsHBO
Killing LincolnMatthew Zymet, digital media director; Alison Walsh, digital media senior producer; Dustin Johnson, creative media integration; Kim Miller, senior designer; Nicole Berard, associate creative directorNatGeoTV.com
The Homeland SHO Sync ExperienceShowtime Networks Inc.Showtime
The Team Coco Sync Multi-Screen ExperienceJohn A. Wooden and Jeff Ross, executive producers; Conan O'Brien, host/producer; Aaron Bleyaert, senior producer; Tim Campbell, director of product developmentTeamCoco.com
The Walking DeadAMCTV.comAMCTV.com
Outstanding Creative Achievement in Interactive Media — Multiplatform Storytelling[16]
Top Chef: Last Chance KitchenBravo Production Team, Bravo Digital/Social Team, Bravo Creative Team, Magical Elves Production TeamBravotv.com
Outstanding Creative Achievement in Interactive Media — Original Interactive Program[17]
The Lizzie Bennet DiariesBernie Su, executive producer; Jay Bushman, transmedia producer; Alexandra Edwards, transmedia editoryoutube.com/ lizziebennet
Outstanding Creative Achievement in Interactive Media — Social TV Experience[18]
Oprah's LifeclassOWN Digital and Harpo Studios,Oprah.com/Lifeclass
Outstanding Creative Achievement in Interactive Media — User Experience / Visual Design[19]
The Nick AppNickelodeon DigitalNickelodeon
2014
(66th)
Outstanding Interactive Program[20]
The Tonight Show Starring Jimmy Fallon Digital ExperienceNBC Entertainment DigitalNBC
Comedy Central's @midnightComedy Central, Funny or Die, Nerdist Industries, Serious Business and Aloha ProductionsComedy Central
Game of Thrones Premiere — Facebook Live and InstagramSabrina Caluori, VP Digital and Social Media for HBO; Paul Beddoe-Stephens, Facebook and Instagram / Strategic Partnerships TV; Jim Marsh, Digital and Social Media for HBO; Michael McMorrow, VP Event Planning and Production, HBO; Michael McMillian, hostHBO
The VoiceNBC Entertainment, One Three Media, Talpa Media USA and Warner HorizonNBC.com
2015
(67th)
Outstanding Interactive Program[21]
Last Week Tonight with John OliverHBOHBO
@midnight with Chris HardwickComedy Central, Funny or Die, Nerdist, Serious Business and Aloha ProductionsComedy Central
Saturday Night Live: SNL40NBC Entertainment and Broadway VideoNBC
Talking DeadAMC Studios, Embassy Row, AMC Digital and Megaphone TVAMC
The Tonight Show Starring Jimmy FallonNBCNBC
Outstanding Creative Achievement in Interactive Media — Multiplatform Storytelling[22]
Archer Scavenger HuntTim Farrell, transmedia lead; Mark Paterson, transmedia directorFX
The Singles ProjectBravo Digital, Bravo Production, All3Media, Goodbye Pictures and Lime PicturesBravo
Outstanding Creative Achievement in Interactive Media — Original Interactive Program[23]
AMEX Unstaged: Taylor Swift ExperienceTaylor Swift, artist/executive producer; American Express and RadicalMediaamericanexpress.com/ unstagedapp
Emma ApprovedBernie Su, executive producer; Kate Rorick, co-executive producer; Tracy Bitterolf, producer; Alexandra Edwards, transmedia producer & writer; Tamara Krinsky, story editoryoutube.com/Pemberley Digital
Outstanding Creative Achievement in Interactive Media — Social TV Experience[24]
@midnight with Chris HardwickChris Hardwick, host/executive producer; Jack Martin, Joe Farrell, Jason U. Nadler, executive producers; Myke Furhman, multiplatform producersComedy Central
The Tonight Show Starring Jimmy FallonGavin Purcell, producer; Marina Cockenberg, director of social media; Jimmy Fallon, host; Christine Friar, social producer; Felicia Daniels, NBC.comNBC
Outstanding Creative Achievement in Interactive Media — User Experience / Visual Design[25]
Sleepy Hollow Virtual Reality ExperienceRobin Benty and Jay Williams, executive producers; Noam Dromi, producer; Secret Location and Fox Broadcasting CompanyFox
2016
(68th)
Outstanding Interactive Program[26]
The Late Late Show with James CordenBen Winston and Rob Crabbe, executive producers; Adam Abramson, director of digital; James Corden, hostCBS
ConanConan O'Brien, executive producer/host; Jeff Ross and John A. Wooden, executive producers; Steve Beslow and Aaron Bleyaert, producersTBS
Game of Thrones Main Titles 360 ExperienceElastic, Facebook, Oculus and HBOHBO
Saturday Night Live Interactive ExperienceNBC EntertainmentNBC
Talking Dead Interactive ExperienceJen Patton and Brandon Monk, executive producers; Chris Hardwick, producer/host; Chris Smith and Cash Hartzell, producersAMC
Outstanding Creative Achievement in Interactive Media — Multiplatform Storytelling[27]
Archer Scavenger HuntTim Farrell, transmedia lead; Mark Paterson, transmedia director; Bryan Fordney, technical directorFX
Outstanding Creative Achievement in Interactive Media — Original Interactive Program[28]
HenryOculus Story StudioOculus Platform
Outstanding Creative Achievement in Interactive Media — Social TV Experience[29]
@midnight with Chris HardwickChris Hardwick, host/executive producer; Jack Martin and Joe Farrell, executive producers; Christopher D'Elia, producer; Serious BusinessComedy Central
Outstanding Creative Achievement in Interactive Media — User Experience / Visual Design[30]
Cartoon Network App ExperienceCartoon NetworkCartoon Network
2017
(69th)
Outstanding Interactive Program[31]
Last Week Tonight with John OliverPartially Important ProductionsHBO
Full Frontal with Samantha Bee OnlineCarol Ray Hartsell, managing digital producer; Kim Burdges, director of marketing/digital production; Ana Breton and Caroline Schaper, digital producers; Brittany Van Horne, associate digital producerSamanthaBee.com
The Late Late Show with James CordenJames Corden, host/producer; Ben Winston and Rob Crabbe, executive producers; Adam Abramson, director of digitalCBS
Saturday Night Live Multiplatform ExperienceNBCNBC
The Tonight Show Starring Jimmy FallonJimmy Fallon, host/producer; Marina Cockenberg, director of digital; Felicia Daniels, for NBC.com; Tonight Show Social Team
Outstanding Original Interactive Program[32]
The People's House — Inside the White House with Barack and Michelle ObamaFelix & Paul StudiosSamsung / Oculus
Amigo to the Rescue: Disney Junior Interactive ShowDisney–ABC Television Group, Kids Digital MediaiOS
Dear AngelicaOculus Story StudioOculus
HITRECORD x ACLU: Are You There Democracy? It's Me, the InternetJoseph Gordon-Levitt and Jared Geller, executive producers; ACLU, HITRECORDThe Huffington Post / YouTube
Mission: ISSBen Grossmann, VR director; Adrian Sciutto, VR producer; Amaresh Kollipara, producer; David Swift, lead experience engineer, OculusOculus
Outstanding Creative Achievement in Interactive Media within a Scripted Program[33]
WestworldHBO, Kilter Films, Bad RobotDiscoverWestworld.com
The Man in the High Castle: Resistance RadioMike Benson, head of marketing; Bob Bowen, head of music; Brianna Lopez, head of industry and consumer brand; Brian Burton, 30th Century Records; CampfireAmazon
The Mr. Robot Virtual Reality ExperienceUSA Network, Universal Cable Productions, Here Be Dragons, Esmail Corp., Anonymous ContentUSA
The Simpsons — Planet of the CouchesJames L. Brooks, Al Jean and Matt Groening, executive producers; David Silverman, directed by; Google Spotlight Storiesplay.google.com
Stranger Things VR ExperienceNetflix, CBS DigitalNetflix
Outstanding Creative Achievement in Interactive Media within an Unscripted Program[34]
The Oscars: All AccessMeghan de Boer, executive producer; Rich Preuss, co-executive producer; Teeny Stillings and Augie Vargas, producers; Shelby Sundling Lathrop, supervising producerOscar.com
E! Live 360 (Red Carpet Show)John Najarian, executive vice president, digital; Darren Hand, vice president, digitalE! News Mobile App
Stand for Rights: A Benefit for the ACLU with Tom HanksEric Gurian, Evan Jonigkeit, Jerry Kupfer, Jack Burditt and Nick Bernardone, producersFacebook Live
Stand Up to Cancer: #Reasons2StandUpStand Up to Cancer: A Program of the Entertainment Industry Foundation, Done + Dusted Inc., Telescope Inc., Blue State Digital, ID-PRstandup2cancer.org
The Voice on Snapchat ShowNBCNBC
Outstanding Innovation in Interactive Programming[35]
PearlPatrick Osborne, director; David Eisenmann, producer; Karen Dufilho, executive producerGoogle
2018
(70th)
Outstanding Interactive Program[36]
Last Week Tonight with John OliverPartially Important ProductionsHBO
The Daily Show with Trevor NoahTrevor Noah, executive producer/host; The Daily Show Digital Team and Comedy Central Digital TeamComedy Central
Full Frontal with Samantha Bee OnlineSamantha Bee, executive producer/host; Kim Burdges, producer; Carol Hartsell, managing digital producer; Ana Bretón and Caroline Schaper, digital producersTBS
The Late Late Show with James CordenJames Corden, host; Ben Winston and Rob Crabbe, executive producers; Adam Abramson, director of digital; Tyler White, social media producerCBS
Saturday Night LiveNBCNBC
Outstanding Original Interactive Program[37]
NASA JPL: Cassini's Grand FinaleNASA Jet Propulsion LaboratoryYouTube
Back to the MoonKaren Dufilho and Jan Pinkava, executive producers; Fx Goby, director; Google and Nexus StudiosGoogle Spotlight Stories App
Blade Runner 2049: Memory LabMagnopus, Alcon Interactive, OculusOculus
Coco VRPixar, Disney, Magnopus
Spider-Man Homecoming VR ExperienceCreate VRPlayStation VR App
Outstanding Creative Achievement in Interactive Media within a Scripted Program[38]
Westworld: Chaos Takes Control Interactive ExperienceHBO, Killer Films, Bad RobotHBO
Mr. Robot: EcoinUSA Network, Ralph Interactive Inc., BBQ Films, Civic Entertainment Group, HudsonGrayUSA
Rick and Morty: Virtual Rick-alityRick and Morty Creative Team, Owlchemy Labs, Other Ocean, Adult Swim GamesAdult Swim
Silicon Valley Interactive World: Not Hotdog, VR & Twitter-Powered Pizza DronesHBO, Brown Hill ProductionsHBO
13 Reasons Why: Talk to the ReasonsAli Feinstein, global marketing manager; Javier Ricaud, interactive producer; MK Malone, series consultant; Kevin Cornish, director; Moth + FlameNetflix
Outstanding Creative Achievement in Interactive Media within an Unscripted Program[39]
Conan Without BordersConan O'Brien, executive producer/host; Jeff Ross, executive producer; Mike Sweeney, Ruthie Wyatt and Aaron Bleyaert, producersTBS
The Oscars: All AccessMeghan de Boer, executive producer; Rich Preuss, co-executive producer; Augie Vargas and Kimberly Weisberg, producers; Shelby Sundling Lathrop, supervising producerABC
RuPaul's Drag Race: Season 10 RuVealSarah DeFilippis, Brittany Travis, Ray Hunt, Jackie Rappaport and Courtney Powell, executive producersVH1
Watch What Happens Live with Andy CohenMegaphone TV, Embassy RowBravo
2019
(71st)
Outstanding Interactive Program[40]
NASA and SpaceX: The Interactive Demo-1 LaunchNASAYouTube
ConanConan O'Brien, executive producer/host, Jeff Ross, executive producer; Steve Beslow, Aaron Bleyaert and Ruthie Wyatt, producersTBS
The Daily Show with Trevor NoahTrevor Noah, executive producer/host, The Daily Show, Comedy CentralComedy Central
Last Week Tonight with John OliverPartially Important ProductionsHBO
The Late Late Show with James CordenJames Corden, host; Ben Winston and Rob Crabbe, executive producers; Adam Abramson, director of digital; Tyler White, social media producerCBS
The Late Show with Stephen ColbertStephen Colbert and Chris Licht, executive producers; Opus Moreschi, head writer; Ariel Dumas, digital content producer; Matt Simpson, director, content & product synergy
Outstanding Original Interactive Program[41]
NASA InSight's Mars LandingNASA Jet Propulsion LaboratoryNASA TV
First Man VRAustin Barker, Lindsey Townley and Jake Sally, executive producers; Jake Black, director; Create AdvertisingWindows Mixed Reality
HQ Trivia x Warner Bros.: A Live and Interactive Animation FirstBrandon Teitel, senior vice president; Dylan Abruscato, director of partnerships; Scott Rogowsky, host; Nick Gallo, head of content development; Ellen Burke, production managerHQ Trivia App
Traveling While BlackFelix & Paul StudiosOculus
You vs. WildRob Buchta, Bear Grylls, Chris Grant and Delbert Shoopman, executive producers; Ben Simms, directorNetflix
Outstanding Creative Achievement in Interactive Media within a Scripted Program[42]
Bandersnatch (Black Mirror)Netflix, House of TomorrowNetflix
Game of Thrones: Fight for the Living: Beyond the Wall Virtual Reality ExperienceHBO, AT&THBO
The Good Place: Interactive Fan ExperienceNBC Entertainment Marketing & DigitalNBC
Outstanding Creative Achievement in Interactive Media within an Unscripted Program[43]
Free Solo: 360Elizabeth Chai Vasarhelyi and Jimmy Chin, directed by/produced by; Evan Hayes, produced by; National Geographic; FramestoreNat Geo
Conan Without Borders Japan & AustraliaConan O'Brien, executive producer/host; Jeff Ross, executive producer; Mike Sweeney, Aaron Bleyaert and Ruthie Wyatt, producersTBS
The Late Late Show Carpool Karaoke Primetime Special 2019James Corden, host; Ben Winston and Rob Crabbe, executive producers; Adam Abramson, director of digital; Ryan McKee, senior digital producerCBS
The Oscars: Digital ExperienceMeghan de Boer, executive producer; Richard A. Preuss, co-executive producer; Augie Max Vargas, Kimberly Weisberg and Jeanne Cheung, producersABC
Outstanding Innovation in Interactive Media
ArtificialBernie Su, Evan Mandery, Michael Y. Chow, Bonnie Buckner and Ken Kalopsis, executive producersTwitch
Wolves in the Walls: It’s All OverFable Studio; Facebook; Pete Billington, director/creator; Jessica Yaffa Shamash, creative producer/creator; Edward Saatchi, executive producerOculus Store

2020s

YearProgramProducersNetwork
2020
(72nd)
Outstanding Derivative Interactive Program[44]
Big Mouth Guide to LifeSocial Life, NetflixNetflix
Doctor Who: The RunawayBBC, Passion Animation StudiosBBC America
Outstanding Original Interactive Program[45]
The Messy Truth VR ExperienceBrie Larson, producer; Van Jones and Jana Carter, producers/executive producers; Elijah Allan-Blitz, director/producer/executive producer; RYOTOculus
Rebuilding Notre DameTARGO; Facebook's Oculus; Chloé Rochereuil, director; Victor Agulhon and Eric Cheng, producersOculus
When We Stayed HomeTARGO; Facebook's Oculus; Chloé Rochereuil, director; Victor Agulhon, producer; Eric Cheng, executive producer
Outstanding Interactive Extension of a Linear Program[46]
Mr. Robot: Season_4.0 ARGUSA Network; Ralph Interactive; 5th Column Games; Roxanne Parades, producer; Jeff McKibben, writerUSA Network
Stranger Things: Scoops Ahoy: Operation Scoop Snoopm ss ng p ecesNetflix
Westworld: Free Will is Not Free Interactive ExperienceHBO; Kilter Films; Bad RobotHBO
Outstanding Innovation in Interactive Media[47]
Create TogetherHitRecord; Brian Graden Media; YouTube Originals; Sam Wasserman and Joseph Gordon-Levitt, executive producersYouTube
The LineARVORE Immersive Experiences; Facebook's Oculus; Ricardo Laganaro, director; Ricardo Justus and Edouard de Montmort, executive producersOculus
2021
(73rd)
Outstanding Interactive Program[48]
Space Explorers: The ISS ExperienceFelix & Paul Studios; TIME StudiosOculus
Create Together with Joseph Gordon-LevittJoseph Gordon-Levitt and Jared Geller, executive producersYouTube
Inside COVID19WisdomVR Project; Gary Yost, producer/co-director; Adam Loften, editor/co-directorOculus
Welcome to the Blumhouse LiveLittle Cinema Digital; Amazon Prime Video; BlumhousePrime Video
Outstanding Innovation in Interactive Media[49]
For All Mankind: Time CapsuleApple; Tall Ship ProductionsApple TV+
2023
(75th)
Outstanding Emerging Media Program[50]
For All Mankind Season 3 ExperienceApple TV+; Tall Ship Productions; Antibody; ElasticApple TV+
Gorillaz PresentsNexus Studios; Google; Eleven ManagementGoogle
MLK: Now is the TimeAmy Seidenwurm and Ian Orefice, executive producers; Matthew O'Rourke, producer/executive producer; Sulivan Parker, producer; Limbert Fabian, directorMeta Quest
The Notorious B.I.G. Sky's The Limit: A VR Concert ExperienceGunpowder & Sky; The Notorious B.I.G. Estate; Alex Coletti and Elliot Osagie, executive producersFacebook & Meta Horizon Worlds
You Destroy. We Create; The War on Ukraine's CultureNowHere MediaMeta Quest TV
Outstanding Innovation in Emerging Media Programming[51]

References