Thrills is a Canadian brand of chewing gum. It was originally produced by the O-Pee-Chee company of London, Ontario, Canada which was subsequently bought by Nestle in the late 1980s. It is well known for its purple colour and its distinctive flavour.[1] Comparisons of its flavour to soap are so prevalent that recent packaging states "IT STILL TASTES LIKE SOAP!".
Thrills once came in a paper envelope or blister pack, but now comes in a cardboard package similar to a Chiclets box. It is now made in Spain for Tootsie Roll Industries.[2] There are ten pieces of gum in each package and each package has the dimensions of 22 x 9.8 x 4.7 cm.