Ariel is a brand of laundry detergent developed by P&G European Technology Centre in Belgium.[1][2][3] The enzymes for the detergent are provided by Novozymes.[4]
 | |
| Product type | Laundry detergent |
|---|---|
| Owner | Procter & Gamble |
| Country | Europe - multiple countries (P&G European Technology Centre in Belgium) |
| Introduced | 1967 |
| Related brands | Tide, Dreft and Dynamo. |
| Markets | Worldwide |
| Website | http://www.ariel.co.uk/ https://www.ariel.de |
History
It was launched in multiple markets between 1967 and 1969. The brand is owned by US multinational Procter & Gamble and is popular in Mexico, India, and the Philippines.[5][6][7]