Avanade

Avanade was formed on April 4, 2000, as a joint venture between Accenture (formerly Andersen Consulting) and Microsoft, and today is majority-owned by Accenture. The company maintains the Accenture-Microsoft alliance to combine Accenture's consulting with Microsoft's scalable cloud and mobile technologies.^[5] The name Avanade is a portmanteau between avenue and promenade.^[6]

Pamela Maynard took over from Adam Warby as CEO beginning on September 1, 2019.^[7]

In July 2020, Avanade joined the Microsoft Intelligent Security Association (MISA), an alliance of autonomous tech suppliers and defense service providers who have partnered with Microsoft Defense to help protect themselves against an environment of increasing cybersecurity threats.^[8]

In April 2022, Avanade announced the building of its first US-based engineering center in Tampa, Florida, adding around 500 new entry- and senior-level engineering, data and software development jobs over the next three years.^[9]

Acquisitions

Overview of business acquisitions by Avanade

Number	Date	Company	Business	Country	References
1	March 3, 2003	DCG	Online business consulting and integration	Australia	[10]
2	May 27, 2003	G.A. Sullivan	Information technology	United States	[11]
3	May 2, 2005	en’tegrat	Microsoft Dynamics specialists	United States	[12]
4	November 2, 2007	HOB	Consulting firm, specializing in Microsoft Dynamics AX solutions	Denmark	[13]
5	June 4, 2008	Quadreon	Microsoft Dynamics specialists	Belgium	[14]
6	May 18, 2010	Ascentium Corporation	Microsoft Dynamics specialists, Avanade acquired the US portion of the CRM practice	United States	[15]
7	October 5, 2011	ECONNEX AG	Microsoft Dynamics specialists	Germany	[16]
8	December 18, 2012	Azaleos	Managed messaging, collaboration & unified communications services	United States	[17]
9	April 28, 2015	KCS.net	Information technology	Switzerland	[18]
10	August 3, 2015	CloudTalent	Strategic cloud advisory	United Kingdom	[19]
11	February 28, 2017	Infusion Development	Digital transformation, application modernization, and cloud-scale solutions	United States	[20]
12	August 14, 2018	Loud&Clear	Technology and experience design	Australia	[21]
13	September 24, 2019	Alnamic AG	Microsoft Dynamics 365 and AX specialists	Germany	[22]
14	March 9, 2020	Altius	Data and artificial intelligence specialists	United Kingdom	[23]
15	May 5, 2020	Concert	ERP solutions	Italy	[24]
16	September 20, 2020	AZEO	Data and AI, cloud and IoT	France	[25]
17	November 22, 2021	QUANTIQ	Microsoft Business Applications	United Kingdom	[26]
18	May 27, 2022	Kabel	Data, AI and cloud	Spain	[27]
19	June 20, 2022	Asysco	Legacy application migration	Netherlands	[28]
20	September 28, 2022	eLogic	Technology consulting firm	United States	[29]

Structure and operations

Avanade operates its business in more than 80 locations across more than 25 countries North America, Europe, Asia, South America, the Middle East and the Pacific.^[30]

In September 2021, Avanade entered the UAE market with the opening of offices in Abu Dhabi and Dubai. Adriano Neves, Avanade's Sales, Industry and Client Relationships Lead in Brazil, has been appointed to lead the company's newest entity and will relocate from São Paulo to Dubai.^[31]

India (IDC), China (CDC) and the Philippines (PDC) supply Avanade with offshore consultants housed in parent company Accenture's delivery centers. Overall, these offshore workers constitute over 40% of Avanade's total workforce. Avanade relies heavily on offshore workers in India, China and other developing countries to help their customers reduce costs.^[32][33][34]

Leadership

Avanade is managed by a leadership team of 17 members (2022). Pamela Maynard has served as CEO since September 2019.^[7] Mitch Hill, a former senior partner at Andersen Consulting, was the founding CEO until August 31, 2008.^[35] Adam Warby held the position from September 1, 2008, to August 31, 2019.^[2]

Avanade's board of directors has five members (2022). The chairman of the board is Emma McGuigan.^[36]

Finances

Avanade began filing financial reports with the Securities and Exchange Commission in 2006, a requirement for publicly traded companies. Alternatively, filings must be made when the number of security holders exceeded 500, which at the time, Avanade had over 1,100.^[37] As of July 1, 2008, Avanade is no longer required to file financial reports with the Securities and Exchange Commission as it has unregistered all securities.

Avanade's business model combines leading and delivering Microsoft-based projects contracted by Accenture, and its own direct business where Avanade is the contracting partner. The latter direct business has grown substantially over the past 10+ years in part due to a series of acquisitions, each of which has brought a book of direct business with it. Avanade is also the largest global partner of Microsoft and has grown its direct business continually through this channel.

Avanade and Accenture have been recognized as the Microsoft Alliance Partner of the Year 16 times, most recently in 2021.^[38]

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