The National Film Award for Best Promotional Film is one of the National Film Awards presented annually by the Directorate of Film Festivals, the organisation set up by Ministry of Information and Broadcasting, India. It is one of several awards presented for non-feature films and awarded with Rajat Kamal (Silver Lotus).
| National Film Award for Best Promotional Film | |
|---|---|
| National award for contributions to short film | |
| Sponsored by | Directorate of Film Festivals |
| Formerly called |
|
| Reward(s) |
|
| First awarded | 1967 |
| Last awarded | 2017 |
| Most recent winner | Poetry on Fabric : Chanderinama |
| Highlights | |
| Total awarded | 35 |
| First winner |
|
The award was instituted in 1967, at 15th National Film Awards and awarded annually for short films produced in the year across the country, in all Indian languages.
Winners
Award includes 'Rajat Kamal' (Silver Lotus) and cash prize. Following are the award winners over the years:
| Awards legends | |
|---|---|
* | Best Promotional Film (Commercial) |
* | Best Promotional Film (Non-Commercial) |
* | Indicates a joint award for that year |
| List of films, showing the year, language(s), producer(s), director(s) and citation | ||||||
|---|---|---|---|---|---|---|
| Year | Film(s) | Language(s) | Producer(s) | Director(s) | Citation | Refs. |
| 1967 (15th) | The Brown Diamond | English | Krishnaswamy Associates | S. Krishnaswamy | – | [1] |
| Sandesh | Hindi | J. S. Bhownagary and K. L. Khandpur for Films Division | Omprakash Sharma | – | ||
| 1968 (16th) | No Award | [2] | ||||
| 1969 (17th) | Weave Me Some Flowers | English | Mohan Wadhwani for Films Division | P. B. Pendharkar | – | [3] |
| 1970 (18th) | No Award | [4] | ||||
| 1971 (19th) | ||||||
| 1972 (20th) | Destination India | English | Cinerad Communications | Zafar Hai | – | [5] |
| 1973 (21st) | Delhi the City Beautiful | English | Jagdish Banerjee | Jagdish Banerjee | – | [6] |
| Fibre The Fabric of Life | English | Khadi and Village Industries Commission | G. L. Bhardwaj | – | ||
| 1974 (22nd) | To Serve Is To Love | English | Cinerad Communications for Air India | Zafar Hai | – | [7] |
| Ek Anek Aur Ekta | Hindi | Bhim Sain | Vijaya Mulay | – | ||
| 1975 (23rd) | Zenith of India | English | Film Media | Jyoti G. Thakur | – | [8] |
| Poems in Pattern | English | Ranabir Ray | Ranabir Ray | – | ||
| 1976 (24th) | ||||||
| 1977 (25th) | Parvati | Hindi | Santi P. Chowdhury | Santi P. Chowdhury | For a sensitive presentation of the generation gap and of the interrelationships of family welfare literacy, self-reliance and modernisation of social attitudes. It is a simple, quiet and compelling story and avoids strident didactic-ism. | [9] |
| 1978 (26th) | It Is Indian It Is Good | Hindi | Films Division | B. D. Garga | For an excellent script and direction supported by smooth editing and camera work with music that is judiciously selected and sparingly used. The film provides an imaginative survey of the magnitude, variety and quality of India's export production. | [10] |
| 1979 (27th) | ||||||
| 1980 (28th) | Oil Offshore | English | Prem Prakash | Satya Prakash | For visual excitement and controlled handling of a difficult subject. | [11] |
| 1981 (29th) | Hydrum | English | Omprakash Sharma for Films Division | Mahmood Quereshi | For putting across innovative techniques of lifting water which will revolutionise the concept and practice of agriculture in hilly areas. | [12] |
| 1982 (30th) | No Award | [13] | ||||
| 1983 (31st) | Ekta Aur Anushasan | Hindi | K. S. Kulkarni | S. K. Sharma | For its exuberant youthful energy, bringing forth of a sense of pride in the National Cadet Corps, with an enthusiasm for National Integration without falling into cliches. | [14] |
| 1984 (32nd) | No Award | [15] | ||||
| 1985 (33rd) | No Award | [16] | ||||
| 1986 (34th) | No Award | [17] | ||||
| 1987 (35th) | No Award | [18] | ||||
| 1988 (36th) | No Award | [19] | ||||
| 1989 (37th) | Tuna: The Chicken of the Sea | English | D. Gautaman | K. Jagajivan Ram | For being competent and engaging depiction of the Tuna fishing industry. | [20] |
| 1990 (38th) | No Award | [21] | ||||
| 1991 (39th) | Of Mines and Men | English | P. C. Sharma | Raghu Krishna | For presenting the work of Indian Bureau of Mines in all its aspects including its concern for the environment in a competent manner. | [22] |
| 1992 (40th) | Sound of the Dying Colors | English | Paran Barbarooah, B. B. Productions | Sher Choudhury | For the film makes out a good case for preserving the arts of dyeing that have existed in many tribal communities for centuries. | [23] |
| 1993 (41st) | Timeless India | English | Zafar Hai | Zafar Hai | For taking the viewer through a visually beautiful experience of the landmass called India, in all its varied colours and variety. | [24] |
| 1994 (42nd) | Blue Flames, Green Villages | English | National Afforestation and Eco-Development Board, Ministry of Environment and Forests | Ramesh Asher | For its competent presentation of a rural project, within its given brief. | [25] |
| 1995 (43rd) | No Award | [26] | ||||
| 1996 (44th) | No Award | [27] | ||||
| 1997 (45th) | Sarang: Symphony in Cocophony | English | Y. N. Engineer for Films Division | Joshy Joseph for Films Division | For an inspiring documentary about a young couple's commitment to revive the silent valley through organic farming. | [28] |
| 1998 (46th) | No Award | [29] | ||||
| 1999 (47th) | No Award | [30] | ||||
| 2000 (48th) | Pashmina Royale | English | Bappa Ray | Bappa Ray | For creatively tracing the history of Pashmina shawl and aesthetically portraying the designs and styles of this ancient Kashmiri art, which has now been revived. | [31] |
| 2001 (49th) | News Magazine No. 458 (In Search of Muga Silk) | English | Y. N. Engineer for Films Division | K. G. Das | For depicting the unique art of Muga silk weaving of Assam. | [32] |
| 2002 (50th) | The Treasure in the Snow: A Film on Sikkim | English | • Ministry of External Affairs • South Asia Foundation | Goutam Ghose | For its weaving of a magical cinematic spell that vividly captures the mist and mystery of the abundant natural beauty of Sikkim; its history, people and culture. | [33] |
| 2003 (51st) | Ladakh: The Land of Mystery | English | Biyot Projna Tripathy | Biyot Projna Tripathy | For capturing the shining landscape, the people, their culture, beliefs and way of life in pleasing visuals. | [34] |
| 2004 (52nd) | No Award | [35] | ||||
| 2005 (53rd) | No Award | [36] | ||||
| 2006 (54th) | Rendezvous With Time | English | Madhya Pradesh Madhyam | Rajendra Junglay | For sensitively evoking the spirit of the cultural heritage of Madhya Pradesh. | [37] |
| 2007 (55th) | No Award | [38] | ||||
| 2008 (56th) | Lost and Found | • Marathi • English • Hindi | • Harshavardhan G. Kulkarni • Kirti Nakhwa • Amitabh Shukla | Harshavardhan G. Kulkarni | For using a bottle as a metaphor for a journey of discovery, the filmmaker finds an innovative style to explore various locations through people and their experiences, challenging the classical promotional style of selling tourism. | [39] |
| 2009 (57th) | No Award | [40] | ||||
| 2010 (58th) | Ek Ropa Dhan | Hindi | Meghnath Bhattacharjee | • Biju Toppo • Meghnath Bhattacharjee | For a succinct and well researched film looking closely at an innovation applied effectively in the farming of rice. The film engages successfully with the issue and makes a strong case for the promotion of the practice called "Ek Ropa Dhan". | [41] |
| 2011 (59th) | The Dream Fulfilled: Memories of the Engineering Challenges | English | Delhi Metro Rail Corporation | Satish Pande | For showcasing the triumph of technology over natural and man made challenges that makes Delhi Metro a symbol of national pride. | [42] |
| 2012 (60th) | Dreaming Taj Mahal | • Hindi • Urdu | Nirmal Chander | Nirmal Chander | For its simple intimate depiction of the dreams of an ordinary man that are inspiring in their wish for love and harmony across historically hostile borders. | [43] |
| 2013 (61st) | Chasing The Rainbow | English | Edumedia India | Charu Shree Roy | For scratching the moral surface of the Indian middle class and holding a mirror for all of us who are torn between self interests and ethical dilemmas. | [44] |
| Kush | Hindi | Red Carpet Moving Pictures Pvt. Ltd. | Shubhashish Bhutiani | For sensitively revisiting a dark phase of Indian history when communal passions ran amuck. The film looks at the impact on young children and questions why we allow history to repeat itself. | ||
| 2014 (62nd) | Documentation of Clay Image Makers of Kumartuli | English | Indira Gandhi National Centre for the Arts | Ranajit Ray | For its extensive study of the craft and community of the clay makers in the context of changing times. | [45] |
| 2015 (63rd) | Weaves of Maheshwar | • Hindi • English | Storyloom Films | • Keya Vaswani • Nidhi Kamath | For Strengthening the fabric of age old practices with newer threads. | [46] |
| 2016 (64th) | No Award | [47] | ||||
| 2017 (65th) | Poetry on Fabric : Chanderinama | Sanjay Gupta for Pro Art India | Rajendra Junglay | A beautiful song on celluloid that weaves together Chanderi town's heritage and famed saree weavers. | ||
| 2018 (66th) | Rediscovering Jajam | • Hindi | • Rachel Bracken-Singh • Anokhi Museum of Hand Printing | • Avinash Maurya • Kriti Gupta | For effectively promoting the traditional craft of Jajam (a spread textile), inextricably woven within the social fabric of local communities in Rajasthan, now fading with time. | [48] |
| 2019 (67th) | The Shower | Little Lamb Films Pvt. Ltd. | Bauddhayan Mukherji | A public service announcement about the urban-rural water divide. | ||
References
External links
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