Podesta Baldocchi (Podesta[1] & Baldocchi[2]) is one of the oldest operating florists in San Francisco, founded in 1871.[3][4]
Their headquarters on 224 Grant Avenue, with Italian marble artwork and tile floors, acquired from the 1915 Panama-Pacific International Exposition, was featured in Alfred Hitchcock's 1958 film Vertigo.[5][6][7][8][9][10]
In September 1999, Podesta Baldocchi was sold to Gerald Stevens Inc., which once operated a network of 231 floral online locations, delivering flowers, in 28 markets in the United States.[4]
In November 2001, San Francisco native Marc Rovetti took ownership of Podesta Baldocchi.[11][12] Marc's father had emigrated from Italy in the 1950s and had worked at Podesta Baldocchi before starting his own floral business.[13] Marc sold Podesta Baldocchi to the Rossi & Rovetti floral shop in 2001.[14]