ScreenX is a panoramic film format which presents films with an expanded, dual-sided, 270-degree screens projected on the walls in a theater.[1] First introduced in 2012, it is created by CJ 4DPLEX, a subsidiary of the CJ CGV group which also created the 4DX motion-theater technology, which uses a similar logo and combines both formats, known as 4DX Screen.[2] Co-developed by KAIST, it is considered a "sideways" version of IMAX and a presumed competitor to streaming platforms such as Netflix.[3][4][5][6][7]
.svg){kind=logo} Logo used since 2019 | |
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| Website | https://www.screenx.co.kr/, http://www.screenxmovies.com/  |
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As of 2022, the theater technology is installed in 364 screens in 37 countries.[8]
Technical aspects
Like for IMAX films, in order to match the length of the entire tri-screen theater, ScreenX films are formatted either through production (shooting) or post-production (converting).[1] A film shot for ScreenX is typically shot with three cameras.[9] The process is done through scene selecting, archiving, delivering assets, color grading, and mastering before distribution to theaters.[10]
The majority of ScreenX films are live-action, mostly from Asia, particularly South Korea. Only a few animated films (and family films) are ever produced for the format.[9] The technology has been rarely produced for Hollywood studio films due to the complexity of the additional computer animation work as side footage.[11] Lee Jae-seon, who worked for the ScreenX version of King Arthur: Legend of the Sword at G-node, said that, "It is not easy to create Hollywood blockbuster CG work in Korea, but it is meaningful because we created Hollywood blockbuster CG work for ScreenX.”[11] Films were initially shown only in selected locations due to the lack of partners at the time.[11]
On December 13, 2019, the largest ScreenX auditorium in the world was inaugurated at the Màgic Badalona shopping centre in Badalona, Spain. It has a capacity of 398 seats.[12] India got its first ScreenX in July 2019 at INOX Megaplex at Mumbai, Maharashtra.[13][14]
4DX Screen
4DX Screen (formerly 4DX with ScreenX) is the combination of 4DX and ScreenX film formats which presents films in a multi-screen auditorium with enhanced motion and environmental effects, with an additional fourth-screen projected on the ceiling and the newest 4DX chair models. It debuted in Yongsan in 2017, and was internationally unveiled at CinemaCon 2018, and later at CES 2020.[15][16][17] The combined film format is currently[when?] operating throughout Asian territories including South Korea, Japan, China and India. It later opened its first theater in a non-Asian location at a Les Cinémas Gaumont Pathé theater in Paris, France.[18][19] It later made its overseas debut at a Cinépolis theater in Mexico City, Mexico in March 2020.[20][21][22]
Reception
Box office
Since 2018, ScreenX technology been successful at worldwide box offices, following the successful panoramic release of Marvel Studios's Black Panther.[23] It has grossed a combined total of over $40 million throughout the year through films released in the panoramic format.[24]
In 2022, ScreenX has achieved even more box office success, with Top Gun: Maverick as the highest-grossing release.[25][26]
Awards
- 2018: 'ScreenX' won the 2018 ShowEast "Innovator of the Year" award.[27]
- 2018: '4DX with ScreenX' won the Silver Prize at the 2018 Edison Awards for "Media, Visual Communications & Entertainment".[28]
- 2019: 'ScreenX' won "Technology of the Year" at the 2019 Cinema Technology Community Awards.[29]
- 2019: '4DX with ScreenX' won the iResearch Award for "Originative Cinema Technology".[30]
Films
See also
- Barco Escape - A similar multi-screen theater which is now closed.
- 4DX
- IMAX
- Dolby Cinema
- CJ CGV
- Cinerama - A similar technique from the 1950s.