Kill This Love (song)

Yang Hyun-suk, then-CEO of YG announced on February 8, 2019, that Blackpink was set for a comeback with an EP in March.^[1] The single and EP were announced on March 25.^[2] Between March 31 and April 1, multiple individual teaser pictures were posted onto their social media accounts.^[3] On July 26, it was announced that the group would release a Japanese version of their EP Kill This Love on September 11, 2019.^[4] The album missed its initial release date and was released on October 16, 2019. No song of the version was released as a single.^[5] A live recording of the Japanese version of "Kill This Love", recorded in the Tokyo Dome on December 4, 2019, was included in the group's third live album Blackpink 2019–2020 World Tour In Your Area – Tokyo Dome, released on May 6, 2020, through Universal Music Japan.^[6]

"Kill This Love"

A 17-second sample of "Kill This Love", described as a stomping, brassy electropop track with trap elements.

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The song was written by Teddy and Bekuh Boom, who previously wrote "Ddu-Du Ddu-Du", while production was handled by them alongside R. Tee and 24. Its lyrics have been described as a "breakup anthem"^[7] and the song itself has been described as a stomping, brassy electropop track with trap elements.^[8][9] The song contains "blaring horns and martial percussion",^[10] with Rosé and Jisoo leading the "impassioned" pre-choruses about breaking up.^[10] The song ends with an "imperial rallying cry to cut off the dead weight".^[10]

"Kill This Love" received mixed reviews from music critics. Erica Russell from Paper gave a glowing review, ranking "Kill This Love" as the best song of 2019 and praised it as a "perfect" sonic blend of all the group members and an "explosive culmination" of the musical trends that dominated the past decade.^[11] J.M.K from Billboard ranked it 25th on their list of the best K-pop songs of 2019, remarking that the group's "girl crush' concept never felt more visceral".^[12] In another Billboard article, staff writer Andrew Unterberger placed the song 66th in the year's best songs and described the production as "practically biblical".^[13] Yannik Gölz from Laut.de regarded the track as a "sensory overload" and felt that it "delivers everything you would want from Blackpink". He characterized it as "spectacular, cartoon-like and overdrawn trap-pop packed to the point of irritation", but also expressed a desire for a more suitable hook.^[14]

Conversely, Michelle Kim from Pitchfork gave it an unfavorable review, describing the song's production as strangely out of date and suggesting it could have been produced in the early 2010s. She drew parallels between the song and Taylor Swift's 2015 single "Bad Blood", albeit without a "catchy Swiftian hook".^[9] Rhian Daly from NME expressed disappointment with the track's production, labelling the chorus as uninspiring and a letdown following the song's initial buildup.^[15] Nur Izzaty Shaifullizan from The Star made comparisons to the group's 2018 hit "Ddu-Du Ddu-Du" and felt that it was hardly an improvement.^[16]

In South Korea "Kill This Love" debuted at number 25 on the Gaon Digital Chart with only one and a half days of charting, later peaking at number two the second week, giving the group their sixth top five song.^[23] In the United States, the single debuted at number 41 on the Billboard Hot 100 to become the highest-charting Hot 100 hit ever by a K-pop girl group. The song debuted at number 22 on the Streaming Songs chart with 18.6 million streams and rose 48–39 on the Digital Song Sales chart with 7,000 downloads sold.^[24] The song stayed in the Hot 100 for a total of four consecutive weeks, making it the longest-charting song by an all-female Korean act on the chart.^[25] In the United Kingdom, "Kill This Love" charted at number 33, the highest for any female Korean act at the time.^[26] In May 2021, the song was certified silver by the British Phonographic Industry (BPI) for moving 200,000 single-equivalent units, the group's first solo single to do so.^[27] The track reached 43.1 million streams in the UK as of September 2022, becoming the group's second most streamed song in the country.^[28] In 2021, "Kill This Love" also became Blackpink's second song to surpass 500 million streams on Spotify after "How You Like That" and the second by any female Korean group to reach this mark.^[29]

An accompanying music video for the song was directed by Seo Hyun-seung and shot in mid-March.^[40] It was released simultaneously with the song, According to Billboard, the visual features a variety of weapons, ranging from a car being driven with an intent to kill, to a giant hunting trap. The music video also features elements of Greek mythology, such as the fractured Aphrodite statue serving as a metaphor for broken love, and features references to Christianity regarding the ecclesiastical setting.Upon the music video's release, Kill This Love simultaneously obtained the records of fastest-liked video and fastest viewed video on YouTube, reaching 1 million likes in 28 minutes and 56.7 million views within 24 hours of release, averaging about 650 views per second during that interval and making it the most viewed YouTube video in the first 24 hours after release.^{[41][8][42][43]} Furthermore, it became the fastest video to reach 100 million views on YouTube, doing so in approximately 2 days and 14 hours, beating the record set by fellow Korean artist Psy with "Gentleman" in 2013.^[44][43] It also set the record for the biggest YouTube Premiere with 979,000 concurrent viewers.^[45] On April 9, the dance practice video for "Kill This Love" was released on Blackpink's official YouTube channel.^[46] South Korean public broadcaster KBS banned the music video "for violating the country's Road Traffic Act", due to a scene in which Rosé is seen driving a car at high speed without a seatbelt.^[47]

Blackpink promoted the song on several music programs in South Korea including Show! Music Core and Inkigayo.^[48][49] "Kill This Love" and other songs of the same-titled EP were performed at the Coachella Valley Music and Arts Festival in Indio, California on April 12, 2019.^[50] The song was added to the set list of Blackpink's In Your Area World Tour between April 2019 and the tour's conclusion in February 2020.^[51]

On January 31, 2021, the group performed "Kill This Love" as the opening number of their virtual concert The Show.^[52] Billboard praised the reworking of the song with a live band accompanying them and deemed it one of the standout moments of the show.^[53] Blackpink also included the song on the setlist of their second worldwide concert tour, the Born Pink World Tour (2022-2023).^[54] In April and June 2023, they performed "Kill This Love" during their headlining sets at Coachella and BST Hyde Park in London.^[55][56]

Note: In Australia, the EP ranked at number 18 on the singles chart, but the single was not recognised separately.